Total Retail Sales of Consumer Goods in June 2025

In June, the total retail sales of consumer goods reached 4,228.7 billion yuan, up by 4.8 percent year on year, of which the retail sales of consumer goods other than automobiles reached 3,764.9 billion yuan, up by 4.8 percent. From January to June, the total retail sales of consumer goods reached 24,545.8 billion yuan, up by 5.0 percent year on year, of which the retail sales of consumer goods other than automobiles reached 22,199 billion yuan, up by 5.5 percent.

According to the location of business units, the retail sales of consumer goods in urban areas in June were 3,655.9 billion yuan, up by 4.8 percent year on year; the retail sales of consumer goods in rural areas reached 572.8 billion yuan, up by 4.5 percent. From January to June, the retail sales of consumer goods in urban areas were 21,305 billion yuan, up by 5.0 percent; the retail sales of consumer goods in rural areas reached 3,240.9 billion yuan, up by 4.9 percent.

According to consumption patterns, in June, the retail sales of goods reached 3,758 billion yuan, up by 5.3 percent year on year; the income of catering industry was 470.8 billion yuan, up by 0.9 percent. From January to June, the retail sales of goods reached 21,797.8 billion yuan, up by 5.1 percent; the income of catering industry was 2,748 billion yuan, up by 4.3 percent.

According to the retail formats, from January to June, the retail sales of convenience store, supermarket, department store, specialty store and brand exclusive store in retail enterprises above the designated size increased by 7.5, 5.4, 1.2, 6.4 and 2.4 percent respectively year on year.

From January to June, the national online retail sales reached 7,429.5 billion yuan, a year-on-year increase of 8.5 percent. Among them, the online retail sales of physical goods reached 6,119.1 billion yuan, up 6.0 percent, accounting for 24.9 percent of the total retail sales of social consumer goods; among the online retail sales of physical goods, food, clothing and consumer goods increased by 15.7, 1.4 and 5.3 percent respectively.

Total Retail Sales of Consumer Goods in June 2025

Annotations:

1. Explanatory Notes

Total Retail Sales of Consumer Goods: refer to the revenue received by enterprises (units, self-employed individuals) through direct sales of non-production and non-business physical commodities to individuals and social institutions, and revenue from providing catering services.

Online Retail Sales: refer to the total retail sales of goods and services through public online trading platforms (including self-built websites and third-party platforms). Goods and services include physical goods and non-physical goods (such as virtual goods, service goods, etc.).

The total retail sales of consumer goods include online retail sales of physical goods, but exclude online retail sales of non-physical goods.

2. Statistical Coverage

Legal person enterprises, industrial activity units and self-employed households engaged in goods retail activities or providing catering services. Among them, units above the designated size refer to wholesale enterprises (units and individuals) with annual main business income of 20 million yuan and above, retail enterprises (units and individuals) with annual main business income of 5 million yuan and above, and enterprises (units and individuals) engaged in hotels and catering services with annual main business income of 2 million yuan and above.

3. Survey Methods

All enterprises above the designated size are surveyed, while the data of enterprises below the designated size are collected by sampling survey.

4. Scope of statistics

As the scope of wholesale and retail enterprises, hotels and catering enterprises (units and individual households) above the designated size changes every year, in order to ensure that the data of the current year is comparable with that of the previous year, the same period data used to calculate the year-on-year growth rate of various indicators such as retail sales of consumer goods of units above the designated size is consistent with the statistical scope of enterprises (units and individual households) in the current period, and there is a different data access standard between the data published in the current year and the previous year. This is mainly because some enterprises (units and individual households) are included in the survey after reaching the requisite size every year, while others (units and individual households) that fail to meet the quota standards due to their smaller scale are removed from the survey. There are also the effects of enterprises (units and individual households) that are newly established and bankrupt and enterprises with their business licenses cancelled (revoked).

As the scope of online platforms included in the online retail sales statistics changes every year, in order to ensure that the data of the current year are comparable with that of the previous year, the data of the same period adopted for calculating the year-on-year growth rate of online retail sales are consistent with the scope of the platforms under statistics in the current period, and there is a different data access standard between the data published in the current year and the previous year. This is primarily because new platforms are added to the survey scope each year, as well as the removal of platforms that do not meet the statistical system’s requirements from the survey scope.

5. Month-on-Month Figure Revision

According to the auto-revision function of the seasonal adjustment model, the month-on-month growth rate of the total retail sales of consumer goods since June 2024 was revised. The revised results and the month-on-month data of June 2025 are as follows:

6. Explanation of Year-on-Year Growth Rate

Data on the total retail sales of consumer goods and online retail sales were revised according to the results of the Fifth National Economic Census. The monthly growth rates of the total retail sales of consumer goods and online retail sales in 2025 are calculated on a comparable basis.