Total Retail Sales of Consumer Goods in December 2024

2025-01-18 10:00 Print| Large| Medium| Small

In December, the total retail sales of consumer goods reached 4,517.2 billion yuan, up by 3.7 percent year on year, of which the retail sales of consumer goods other than automobiles reached 3,950.9 billion yuan, up by 4.2 percent. In 2024, the total retail sales of consumer goods were 48,789.5 billion yuan, up by 3.5 percent year on year, of which the retail sales of consumer goods other than automobiles reached 43,758.1 billion yuan, up by 3.8 percent.


According to the location of business units, the retail sales of consumer goods in urban areas in December were 3,844.5 billion yuan, up by 3.7 percent year on year; the retail sales of consumer goods in rural areas reached 672.7 billion yuan, up by 3.8 percent. In 2024, the retail sales of consumer goods in urban areas were 42,116.6 billion yuan, up by 3.4 percent over the previous year; the retail sales of consumer goods in rural areas reached 6,672.9 billion yuan, up by 4.3 percent.

According to consumption patterns, in December, the retail sales of goods reached 3,962.3 billion yuan, up by 3.9 percent year on year; the income of catering industry was 554.9 billion yuan, up by 2.7 percent. In 2024, the retail sales of consumer goods in urban areas were 43,217.7 billion yuan, up by 3.2 percent over the previous year; the income of catering industry was 5,571.8 billion yuan, up by 5.3 percent.


According to the retail formats, in 2024, the retail sales of convenience store, specialty store and supermarket in retail enterprises above the designated size increased by 4.7, 4.2 and 2.7 percent respectively over the previous year; and the retail sales of department store and brand exclusive store decreased by 2.4 and 0.4 percent over the previous year.

In 2024, the online retail sales nationwide reached 15,522.5 billion yuan, up by 7.2 percent over the previous year. Of the total, the online retail sales of physical goods reached 13,081.6 billion yuan, up by 6.5 percent, accounting for 26.8 percent of the total retail sales of consumer goods; among the online retail sales of physical goods, food, clothing and consumer goods increased by 16.0, 1.5 and 6.3 percent respectively.

Total Retail Sales of Consumer Goods in 2024

Items

December

Jan-Dec

Absolute Value

(100 million yuan)

Growth Rate Y/Y (%)

Absolute Value

(100 million yuan)

Growth Rate Y/Y (%)

Total retail sales of consumer goods

45172

3.7

487895

3.5

Of which: Retail sales of the enterprises (units) excluding automobiles

39509

4.2

437581

3.8

Of which: Retail sales of the enterprises (units) above the designated size

19453

4.0

192553

2.7

Of which: Online retail sales of physical goods

-

-

130816

6.5

Grouped by different areas

Urban

38445

3.7

421166

3.4

Rural

6727

3.8

66729

4.3

Grouped by consumption patterns

Income of catering industry

5549

2.7

55718

5.3

Of which: Income of catering industry by enterprises (units) above the designated size

1403

1.2

15298

3.0

Retail sales of goods

39623

3.9

432177

3.2

Of which: Retail sales of goods by enterprises (units) above the designated size

18050

4.2

177255

2.7

Of which: Grain, oil and food

2185

9.9

21737

9.9

Beverage

263

-8.5

3200

2.1

Tobacco and liquor

632

10.4

6159

5.7

Clothes, shoes, hats and textiles

1629

-0.3

14691

0.3

Cosmetics

345

0.8

4357

-1.1

Gold, silver and jewelry

310

-1.0

3300

-3.1

Daily necessities

738

6.3

8091

3.0

Sports & recreational articles

134

16.7

1415

11.1

Household appliances and audio-video equipment

1133

39.3

10307

12.3

Traditional Chinese and western medicines

695

-0.9

7157

3.1

Cultural and office appliances

450

9.1

4327

-0.3

Furniture

194

8.8

1691

3.6

Telecommunication equipment

743

14.0

7902

9.9

Petroleum and petroleum products

2024

-2.8

24002

0.3

Motor vehicles

5663

0.5

50314

-0.5

Building and decoration materials

186

0.8

1692

-2.0

Notes:

1. The data in this table is the nominal growth rate without deducting price factors.

2. Due to the rounding-off reasons, the subentries may not add up to the aggregate totals in this table.

Annotations:

1. Explanatory Notes

Total Retail Sales of Consumer Goods: refer to the amount of physical goods sold by enterprises (units and individual households) to individuals and social groups for non-production and non-business purposes through transactions, as well as the amount of income obtained from providing catering services.

Online Retail Sales: refer to the sales of goods and services got through public online trading platform (including self-built websites and third-party platform). Goods and services include physical goods and non-physical goods (such as virtual product and services).

The total retail sales of consumer goods include online retail sales of physical goods, but excludes online retail sales of non-physical goods.

2. Statistical Coverage

Legal person enterprises, industrial activity units and self-employed households engaged in goods retail activities or providing catering services. Among them, units above the designated size refer to wholesale enterprises (units and individuals) with annual main business income of 20 million yuan and above, retail enterprises (units and individuals) with annual main business income of 5 million yuan and above, and enterprises (units and individuals) engaged in hotels and catering services with annual main business income of 2 million yuan and above.

3. Survey Methods

All enterprises above the designated size are surveyed, while the data of enterprises below the designated size are collected by sampling survey.

4. Scope of statistics

As the scope of wholesale and retail enterprises, hotels and catering enterprises (units and individual households) above the designated size changes every year, in order to ensure that the data of the current year are comparable with that of the previous year, the same period data used to calculate the year-on-year growth rate of various indicators such as retail sales of consumer goods of units above the designated size is consistent with the statistical scope of enterprises (units and individual households) in the current period, and there is a different data access standard between the data published in the current year and the previous year. This is mainly due to the fact that there are some enterprises (units and individual households) to be included in the survey after having reached the requisite size every year, and some (units and individual households) that fail to meet the quota standards due to their smaller scale to be removed from the survey, and there are also the effects of enterprises (units and individual households) that are newly established, bankrupt and enterprises with their business licenses cancelled (revoked).

As the scope of online platforms included in the online retail sales statistics changes every year, in order to ensure that the data of the current year are comparable with that of the previous year, the data of the same period adopted for calculating the year-on-year growth rate of online retail sales is consistent with the scope of the platforms under statistics in the current period, and there is a different data access standard between the data published in the current year and the previous year. This is mainly due to the fact that there are new platforms to be included in the survey scope every year, and also platforms that do not meet the requirements of the statistical system to be removed from the survey scope.

5. Month-on-Month Figure Revision

According to the auto-revision function of the seasonal adjustment model, the month-on-month growth rate of the total retail sales of consumer goods since December 2023 was revised. The revised results and the month-on-month data of December 2024 are as follows:

Months

Growth Rate (%)

2023-December

0.45

2024-January

-0.04

February

0.15

March

0.64

April

-0.11

May

0.58

June

0.15

July

0.49

August

0.26

September

0.58

October

0.45

November

0.23

December

0.12