Total Retail Sales of Consumer Goods in November 2023

In November, the total retail sales of consumer goods reached 4,250.5 billion yuan, a year-on-year increase of 10.1 percent. Among them, the retail sales of consumer goods other than automobiles reached 3,819.1 billion yuan, up by 9.6 percent.

From January to November, the total retail sales of consumer goods was 42,794.5 billion yuan, a year-on-year increase of 7.2 percent. Among them, the retail sales of consumer goods other than automobiles reached 38,466.5 billion yuan, up by 7.3 percent.

According to the location of business units, the retail sales of consumer goods in urban areas in November was 3,653.0 billion yuan, a year-on-year increase of 10.0 percent; the retail sales of consumer goods in rural areas reached 597.5 billion yuan, up by 10.4 percent. From January to November, the retail sales of consumer goods in urban areas reached 37,041.9 billion yuan, a year-on-year increase of 7.1 percent; the retail sales of consumer goods in rural areas reached 5,752.6 billion yuan, up by 7.9 percent.

According to consumption patterns, in November, the retail sales of goods reached 3,692.5 billion yuan, an increase of 8.0 percent year on year; the income of catering industry was 558.0 billion yuan, up by 25.8 percent. From January to November, the retail sales of goods reached 38,046.0 billion yuan, a year-on-year increase of 5.9 percent; the income of catering industry was 4,748.5 billion yuan, up by 19.4 percent.

According to the retail formats, from January to November, the retail sales of convenience stores, professional stores, specialty stores and department stores in retail enterprises above the designated size increased by 7.4, 5.1, 4.5 and 7.7 percent respectively year on year, and the retail sales of supermarkets decreased by 0.5 percent year on year.

From January to November, the online retail sales reached 13,957.1 billion yuan, a year-on-year increase of 11.0 percent. Among them, the online retail sales of physical goods reached 11,770.9 billion yuan, up by 8.3 percent, accounting for 27.5 percent of the total retail sales of consumer goods; among the online retail sales of physical goods, food, clothing and consumer goods increased by 12.0, 9.2 and 7.5 percent respectively.

Total Retail Sales of Consumer Goods in November

Annotations:

1. Explanatory Notes

Total Retail Sales of Consumer Goods: refers to the amount of physical goods sold by enterprises (units and individual households) to individuals and social groups for non-production and non-business purposes through transactions, as well as the amount of income obtained from providing catering services.

Online Retail Sales: refers to the sales of goods and services got through public online trading platform (including self-built websites and third-party platform). Goods and services include physical goods and non-physical goods (such as virtual product, services).

The total retail sales of consumer goods include online retail sales of physical goods, excludes online retail sales of non-physical goods.

2. Statistical Coverage

Legal person enterprises, industrial activity units and self-employed households engaged in goods retail activities or providing catering services. Among them, units above the designated size refer to wholesale enterprises (units and individuals) with annual main business income of 20 million yuan and above, retail enterprises (units and individuals) with annual main business income of 5 million yuan and above, and hotels and catering enterprises (units and individuals) with annual main business income of 2 million yuan and above.

As the range of wholesale and retail enterprises, accommodation and catering enterprises (units and individual households) above the designated size changes every year, in order to ensure that the data of this year are comparable with the previous year, the same period number used to calculate the year-on-year growth rate of various indicators such as retail sales of consumer goods of units above the designated size is consistent with the statistical range of enterprises (units and individual households) in this period, and there is a different data access standard between the data published in this year and the previous year. The main reason is that every year, some enterprises (units and individuals) meet the quota standards and are included in the investigation scope. At the same time, some enterprises (units and individuals) withdraw from the investigation scope due to their small scale and fail to meet the quota standards. There are also new enterprises (units and individuals) that are newly opened, bankrupt, and registered (suspended).

3. Survey Methods

All enterprises above the designated size are surveyed, while the data of enterprises below the designated size are collected by sampling survey.

4. Month-on-Month Figure Revision

According to the auto-revision function of the seasonal adjustment model, the month-on-month growth rate of the total retail sales of consumer goods since November 2022 was revised. The revised results and the month-on-month data of November 2023 are as follows: