Total Retail Sales of Consumer Goods in 2021

In 2021, the total retail sales of social consumer goods reached 44,082.3 billion yuan, an increase of 12.5 percent over the previous year, and the average growth rate in the two years was 3.9 percent. Among them, the retail sales of consumer goods other than automobiles reached 39,703.7 billion yuan, an increase of 12.9 percent. After deducting price factors, the total retail sales of social consumer goods in 2021 increased by 10.7 percent over the previous year.

In December 2021, the total retail sales of social consumer goods reached 4,126.9 billion yuan, a year-on-year increase of 1.7 percent. Among them, the retail sales of consumer goods other than automobiles reached 3,661.8 billion yuan, an increase of 3.0 percent.

According to the location of business units, the retail sales of urban consumer goods in 2021 was 38,155.8 billion yuan, an increase of 12.5 percent over the previous year; the retail sales of rural consumer goods reached 5,926.5 billion yuan, an increase of 12.1 percent. In December, the retail sales of urban consumer goods reached 3,524.3 billion yuan, a year-on-year increase of 1.5 percent; the retail sales of rural consumer goods reached 602.6 billion yuan, an increase of 2.8 percent.

By consumption type, the retail sales of goods in 2021 was 39,392.8 billion yuan, an increase of 11.8 percent over the previous year; catering revenue was 4,689.5 billion yuan, an increase of 18.6 percent. In December, the retail sales of goods reached 3,642.8 billion yuan, a year-on-year increase of 2.3 percent; catering revenue was 484.1 billion yuan, down 2.2 percent.

By retail format, the retail sales of supermarkets, convenience stores, department stores, professional stores and specialty stores in retail units above designated size in 2021 increased by 6.0, 16.9, 11.7, 12.8 and 12.0 percent respectively over the previous year.

In 2021, the national online retail sales reached 13,088.4 billion yuan, an increase of 14.1 percent over the previous year. Among them, the online retail sales of physical goods were 10,804.2 billion yuan, an increase of 12.0 percent, accounting for 24.5 percent of the total retail sales of social consumer goods; Among the online retail sales of physical goods, food, clothing and consumer goods increased by 17.8, 8.3 and 12.5 percent respectively.

Total Retail Sales of Consumer Goods in December 2021

Annotations:

1. Explanatory Notes

Total Retail Sales of Consumer Goods: refers to the sales of physical commodity or the income of catering services sold or provided by enterprises (units) to individuals, social organizations for non-production and non-operation purposes.

Online Retail Sales: refers to the sales of goods and services got through public online trading platform (including self-built websites and third-party platform). Goods and services include physical goods and non-physical goods (such as virtual product, services). 

The total retail sales of consumer goods include online retail sales of physical goods, excludes online retail sales of non-physical goods.

2. Statistical Coverage

The corporate enterprises, industrial activity units or self-employed individuals which retail goods or provide catering services. Enterprises (units) above designated size refer to those wholesale enterprises (units) with an annual revenue from primary business of 20 million yuan and above, those retail enterprises (units) with an annual revenue from primary business of 5 million yuan and above, and those hotel and catering enterprises (units) with an annual revenue from primary business of 2 million yuan and above.

As the scope of wholesale and retail enterprises, accommodation and catering enterprises (units) above the designated size changes every year, the same period used to calculate the growth rate of retail sales per unit of consumer goods above the designated size is consistent with the statistical range of enterprises (units) in this period, and there is a caliber difference from the data released last year in order to ensure that the current year's data are comparable with the previous years. The main reasons are as follows: some enterprises (units) reach the designated size and are included in the scope of the investigation every year, at the same time, some enterprises (units) withdraw from the scope of the investigation because their scale is smaller than the designated size, and there are also the effects of newly opened enterprises, bankruptcy, note (revocation) enterprises (units).

3. Survey Methods

All enterprises (units) above designated size is surveyed, while the data of enterprises (units) below designated size are collected by sampling survey.

4. Month-on-Month Figure Revision

According to the auto-revision function of the seasonal adjustment model, the growth rate of the total retail sales of consumer goods since December 2020 was revised. The revised figures and figures are as follows:

5. Description of Average Growth Rate in Two Years

The two-year average growth rate refers to the growth rate calculated by geometric average method based on the corresponding number of the same period in 2019.