Total Retail Sales of Consumer Goods Went Up by 12.1 percent from January to June 2021

In June, the total retail sales of consumer goods reached 3,758.6 billion yuan, up 12.1 percent year on year; It was 10.0 percent higher than that in June 2019, with an average growth rate of 4.9 percent in two years. Among them, the retail sales of consumer goods other than automobiles reached 3,371.9 billion yuan, an increase of 13.1 percent. After deducting price factors, the total retail sales of social consumer goods in June 2021 increased by 9.8 percent in real terms, with an average growth of 3.2 percent in two years. On a month-on-month basis, the total retail sales of consumer goods increased by 0.7 percent in June.

From January to June, the total retail sales of social consumer goods reached 21,190.4 billion yuan, a year-on-year increase of 23.0 percent, with an average growth rate of 4.4 percent in two years. Among them, the retail sales of consumer goods other than automobiles reached 18,999.7 billion yuan, an increase of 22.2 percent.

According to the location of the business unit, in June, the retail sales of urban consumer goods reached 3,255.2 billion yuan, a year-on-year increase of 12.0 percent and an average increase of 4.8 percent in two years; the retail sales of rural consumer goods reached 503.4 billion yuan, an increase of 12.5 percent, with an average growth of 5.5 percent in two years. From January to June, the retail sales of urban consumer goods reached 18,409.8 billion yuan, a year-on-year growth of 23.3 percent and an average growth of 4.4 percent in two years; the retail sales of rural consumer goods reached 2,780.7 billion yuan, an increase of 21.4 percent, with an average increase of 4.0 percent in two years.

In terms of consumption type, the retail sales of goods reached 3,366.3 billion yuan in June, an increase of 11.2 percent year on year, and an average increase of 5.4 percent in two years; catering revenue was 392.3 billion yuan, an increase of 20.2 percent and an average increase of 1.0 percent in two years. From January to June, the retail sales of commodities reached 19,019.2 billion yuan, up 20.6 percent year on year, with an average growth of 4.9 percent in two years; the catering revenue was 2,171.2 billion yuan, an increase of 48.6 percent, and the scale was basically the same as that from January to June in 2019.

In terms of retail format, from January to June, the retail sales of supermarkets, convenience stores, department stores, professional stores and specialty stores increased by 6.2, 17.4, 29.5, 24.6 and 32.4 percent year-on-year respectively.

From January to June, China's online retail sales reached 6,113.3 billion yuan, a year-on-year growth of 23.2 percent and an average growth of 15.0 percent in two years. Among them, the online retail sales of physical goods reached 5,026.3 billion yuan, an increase of 18.7 percent, with an average growth of 16.5 percent in two years, accounting for 23.7 percent of the total retail sales of social consumer goods; among the online retail sales of physical goods, the sales of food, clothing and consumer goods increased by 23.5, 24.1 and 16.7 percent respectively, with an average growth of 30.9, 9.8 and 17.0 percent respectively in two years.

Total Retail Sales of Consumer Goods in June 2021

Annotations:

1. Explanatory Notes

Total Retail Sales of Consumer Goods: refers to the sales of physical commodity or the income of catering services sold or provided by enterprises (units) to individuals, social organizations for non-production and non-operation purposes.

Online Retail Sales: refers to the sales of goods and services got through public online trading platform (including self-built websites and third-party platform). Goods and services include physical goods and non-physical goods (such as virtual product, services). 

The total retail sales of consumer goods include online retail sales of physical goods, excludes online retail sales of non-physical goods.

2. Statistical Coverage

The corporate enterprises, industrial activity units or self-employed individuals which retail goods or provide catering services. Enterprises (units) above designated size refer to those wholesale enterprises (units) with an annual revenue from primary business of 20 million yuan and above, those retail enterprises (units) with an annual revenue from primary business of 5 million yuan and above, and those hotel and catering enterprises (units) with an annual revenue from primary business of 2 million yuan and above.

As the scope of wholesale and retail enterprises, accommodation and catering enterprises (units) above the designated size changes every year, the same period used to calculate the growth rate of retail sales per unit of consumer goods above the designated size is consistent with the statistical range of enterprises (units) in this period, and there is a caliber difference from the data released last year in order to ensure that the current year's data are comparable with the previous years. The main reasons are as follows: some enterprises (units) reach the designated size and are included in the scope of the investigation every year, at the same time, some enterprises (units) withdraw from the scope of the investigation because their scale is smaller than the designated size, and there are also the effects of newly opened enterprises, bankruptcy, note (revocation) enterprises (units).

3. Survey Methods

All enterprises (units) above designated size are surveyed, while the data of enterprises (units) below designated size are collected by sampling survey.

4. Month-on-Month Figure Revision

According to the auto-revision function of the seasonal adjustment model, the growth rate of the total retail sales of consumer goods since June 2020 was revised. The revised figures and figures are as follows: