Total Retail Sales of Consumer Goods Went down by 20.5 percent in the First Two Months of 2020
From January to February, the total retail sales of social consumer goods amounted to 5,213 billion yuan, down 20.5 percent in nominal terms on a year-on-year basis (23.7 percent in real terms after deducting the price factor, with the following nominal growth except for special instructions). Among them, the retail sales of consumer goods excluding automobiles reached 4,847.6 billion yuan, down 18.9 percent.
In terms of different areas, the retail sales of consumer goods in urban areas was 4,488.1 billion yuan in the first two months, decreased by 20.7 percent year-on-year, while that in rural areas was 724.9 billion yuan, fell 19.0 percent.
In terms of different consumption patterns, the catering services in the first two months gained 419.4 billion yuan, dropped by 43.1 percent year-on-year. The retail sales of goods reached 4,793.6 billion yuan, decreased by 17.6 percent.
From January to February, the national online retail sales reached 1,371.2 billion yuan, down 3.0 percent year on year. Among them, the online retail sales of physical goods reached 1,123.3 billion yuan, an increase of 3.0 percent, accounting for 21.5 percent of the total retail sales of social consumer goods; among the online retail sales of physical goods, food and consumer goods increased by 26.4 and 7.5 percent respectively, while clothing goods decreased by 18.1 percent.
| Total Retail Sales of Consumer Goods In January-February 2020 |
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| Item | Jan-Feb |
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| Absolute Value (100 million yuan) | Y/Y (%) |
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| Total Retail Sales of Consumer Goods | 52130 | -20.5 |
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| Of Which: Retail Sales of the Enterprises (units) excluding automobiles | 48476 | -18.9 |
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| Of Which: Retail Sales of the Enterprises (units) above Designated Size | 16950 | -23.4 |
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| Of Which: Online Retail Sales of Physical Goods | 11233 | 3.0 |
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| Grouped by Different Areas |
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| City | 44881 | -20.7 |
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| At and Below County Level | 7249 | -19.0 |
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| Grouped by Consumption Patterns |
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| Catering Services | 4194 | -43.1 |
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| Of which: Income of Catering Services of the Enterprises (units) above Designated Size | 928 | -39.7 |
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| Retail Sales of Goods | 47936 | -17.6 |
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| Of which: Income of Retail Sales of Goods of the Enterprises (units) above Designated Size | 16022 | -22.2 |
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| Of which: Grain, Oil, Foodstuff | 2591 | 9.7 |
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| Beverages, | 308 | 3.1 |
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| Tobacco and Liquor | 600 | -15.7 |
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| Garments, Footwear, Hats, Knitwear | 1534 | -30.9 |
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| Cosmetics | 387 | -14.1 |
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| Gold, Silver and Jewelry | 277 | -41.1 |
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| Commodities | 837 | -6.6 |
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| Household Appliances and AV Equipment | 805 | -30.0 |
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| Traditional Chinese and Western Medicines | 781 | 0.2 |
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| Cultural and Office Appliances | 393 | -8.9 |
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| Furniture | 142 | -33.5 |
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| Communication Appliances | 665 | -8.8 |
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| Petroleum and Related Products | 2239 | -26.2 |
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| Automobile | 3654 | -37.0 |
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| Building and Decoration Materials | 152 | -30.5 |
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| Notes: 1. The speed of this table is the nominal growth rate without deducting the price factor; 2. Part of the data in this table are not equal in total and subtotal due to rounding-off. |
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Annotations:
1. Revision Description
According to the results of the fourth national economic census, the total retail sales of consumer goods in 2019 have been revised, and the growth rate from January to February 2020 is calculated according to the comparable caliber.
2. Explanatory Notes
Total Retail Sales of Consumer Goods: refers to the sales of physical commodity or the income of catering services sold or provided by enterprises (units) to individuals, social organizations for non-production and non-operation purposes.
Online Retail Sales: refers to the sales of goods and services got through public online trading platform (including self-built websites and third-party platform). Goods and services include physical goods and non-physical goods (such as virtual product, services).
The total retail sales of consumer goods include online retail sales of physical goods, excludes online retail sales of non-physical goods.
3. Statistical Coverage
The corporate enterprises, industrial activity units or self-employed individuals which retail goods or provide catering services. Enterprises (units) above designated size refer to those wholesale enterprises (units) with an annual revenue from primary business of 20 million yuan and above, those retail enterprises (units) with an annual revenue from primary business of 5 million yuan and above, and those hotel and catering enterprises (units) with an annual revenue from primary business of 2 million yuan and above.
As the scope of wholesale and retail enterprises, accommodation and catering enterprises (units) above the designated size changes every year, the same period used to calculate the growth rate of retail sales per unit of consumer goods above the designated size is consistent with the statistical range of enterprises (units) in this period, and there is a caliber difference from the data released last year in order to ensure that the current year's data are comparable with the previous years. The main reasons are as follows: (1) some enterprises (units) reach the designated size and are included in the scope of the investigation every year, at the same time, some enterprises (units) withdraw from the scope of the investigation because their scale is smaller than the designated size, and there are also the effects of newly opened enterprises, bankruptcy, note (revocation) enterprises (units). (2) The monthly report of 2019, combined with the results of the fourth national economic census unit inventory (August-December 2018), re-verifies and identifies the units above the designated size at the end of 2018. Enterprises (units) that fail to meet the standard are included in the scope of the unit survey below the designated size
4. Survey Methods
All enterprises (units) above designated size are surveyed, while the data of enterprises (units) below designated size are collected by sampling survey.
5. Month-on-Month Figure Revision
According to the auto-revision function of the seasonal adjustment model, the growth rate of the total retail sales of consumer goods since February 2019 was revised. The revised figures and figures in January and February 2020 are as follows:
| The Month-on-Month Growth Rate of Total Retail Sales of Consumer Goods
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| Months | Growth Rate (%) |
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| 2019-February | 0.49 |
| March | 0.79 |
| April | 0.78 |
| May | 0.52 |
| June | 0.83 |
| July | 0.47 |
| August | 0.62 |
| September | 0.73 |
| October | 0.50 |
| November | 0.77 |
| December | 0.63 |
| 2020-January | -9.36 |
| February | -4.52 |
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6. In order to eliminate the influence of the uncertain factors of the Spring Festival date and enhance the comparability of the data, according to the national statistical system, the data from January to February of each year are investigated and released together.