Total Retail Sales of Consumer Goods in November 2013

In November 2013, the total retail sales of consumer goods reached 2,101.2 billion yuan, up by 13.7 percent year-on-year (nominal growth rate. The real growth rate was 11.8 percent. The follows are nominal growth rates if there’s no additional explanation). Of the total, the retail sales of consumer goods of industrial enterprises (units) above designated size was 1，105.5 billion yuan, increased 13.1 percent. From January to November, the total retail sales of consumer goods reached 21,132.0 billion yuan, up by 13.0 percent year-on-year.

In terms of different areas, the retail sales of consumer goods in urban areas was 1,820.4 billion yuan in November, up by 13.6 percent, year-on-year; while that in rural areas was 280.8 billion yuan, up by 14.8 percent, year-on-year. From January to November, the retail sales of consumer goods in urban areas was 18,263.7 billion yuan, up by 12.8 percent, year-on-year; while that in rural areas was 2,868.3 billion yuan, up by 14.5 percent, year-on-year.

In terms of different consumption patterns, the catering services in November gained 231.4 billion yuan, up by 9.4 percent, year-on-year. The retail sales of goods gained 1,869.8 billion yuan, up by 14.3 percent, year-on-year. From January to November, the catering services gained 2,291.3 billion yuan, up by 9.0 percent, year-on-year; the retail sales of goods gained 18,840.7 billion yuan, up by 13.5 percent, year-on-year.

The retail sales amount of goods of enterprises (units) above designated size was 1,028.4 billion yuan, up by 14.3 percent. From January to November, the retail sales amount of goods of enterprises (units) above designated size was 9,886.8 billion yuan, up by 12.5 percent.

Annotations:

1. Explanatory Notes

Total Retail Sales of Consumer Goods: refers to the sales of physical commodity or the income of catering services sold or provided by enterprises (units) to individuals, social organizations for non-production and non-operation purposes.

2.Statistical Coverage

The corporate enterprises, industrial activity units or self-employed individuals which retail goods or provide catering services. Enterprises (units) above designated size refer to those wholesale enterprises (units) with an annual revenue from primary business of 20 million yuan and above, those retail enterprises (units) with an annual revenue from primary business of 5 million yuan and above, and those hotel and catering enterprises (units) with an annual revenue from primary business of 2 million yuan and above.

3. Survey Methods

All enterprises (units) above designated size are surveyed, while the data of enterprises (units) below designated size are collected by sampling survey.

4. Month-on-Month Figure Revision

According to the auto-revision function of the seasonal adjustment model, the growth rate of the total retail sales of consumer goods from November 2012 was revised. The revised figures and figures for November 2013 are as follows: