Total Retail Sales of Consumer Goods in the First Eleven Months of 2022

In November, the total retail sales of social consumer goods was 3,861.5 billion yuan, a year-on-year decrease of 5.9 percent. Among them, the retail sales of consumer goods other than automobiles reached 3,482.8 billion yuan, down 6.1 percent.

From January to November, the total retail sales of social consumer goods was 39,919 billion yuan, a year-on-year decrease of 0.1 percent. Among them, the retail sales of consumer goods other than automobiles reached 35,849 billion yuan, down 0.2 percent.

According to the location of business units, the retail sales of urban consumer goods in November was 3,320.4 billion yuan, a year-on-year decrease of 6.0 percent; the retail sales of rural consumer goods reached 541.1 billion yuan, down 5.2 percent. From January to November, the retail sales of urban consumer goods reached 34,585.3 billion yuan, a year-on-year decrease of 0.1 percent; the retail sales of rural consumer goods reached 5,333.7 billion yuan, up 0.2 percent.

According to consumption types, in November, the retail sales of goods reached 3,418 billion yuan, a decrease of 5.6 percent year-on-year; catering revenue was 443.5 billion yuan, down 8.4 percent. From January to November, the retail sales of goods reached 35,940.6 billion yuan, a year-on-year increase of 0.5 percent; catering revenue was 3,978.4 billion yuan, down 5.4 percent.

According to the retail formats, from January to November, the retail sales of supermarkets, convenience stores, professional stores in retail enterprises above designated size increased by 3.1, 4.3, and 3.6 percent respectively year-on-year, and that of the specialty stores were essentially flat from last year, and department stores decreased by 8.0 percent.

From January to November, the national online retail sales reached 12,458.5 billion yuan, a year-on-year increase of 4.2 percent. Among them, the online retail sales of physical goods reached 10,809.8 billion yuan, up 6.4 percent, accounting for 27.1 percent of the total retail sales of social consumer goods; among the online retail sales of physical goods, food, clothing and consumer goods increased by 15.1, 3.4 and 6.1 percent respectively.

Total Retail Sales of Consumer Goods in November

Annotations:

1. Explanatory Notes

Total Retail Sales of Consumer Goods: refers to the amount of physical goods sold by enterprises (units and individual households) to individuals and social groups for non-production and non-business purposes through transactions, as well as the amount of income obtained from providing catering services.

Online Retail Sales: refers to the sales of goods and services got through public online trading platform (including self-built websites and third-party platform). Goods and services include physical goods and non-physical goods (such as virtual product, services).

The total retail sales of consumer goods include online retail sales of physical goods, excludes online retail sales of non-physical goods.

2. Statistical Coverage

Legal person enterprises, industrial activity units and self-employed households engaged in commodity retail activities or providing catering services. Among them, units above designated size refer to wholesale enterprises (units and individuals) with annual main business income of 20 million yuan and above, retail enterprises (units and individuals) with annual main business income of 5 million yuan and above, and accommodation and catering enterprises (units and individuals) with annual main business income of 2 million yuan and above.

As the range of wholesale and retail enterprises, accommodation and catering enterprises (units and individual households) above designated size changes every year, in order to ensure that the data of this year are comparable with the previous year, the same period number used to calculate the year-on-year growth rate of various indicators such as retail sales of consumer goods of units above designated size is consistent with the statistical range of enterprises (units and individual households) in this period, and there is a difference in caliber from the data published in the previous year. The main reason is that every year, some enterprises (units and individuals) meet the quota standards and are included in the investigation scope. At the same time, some enterprises (units and individuals) withdraw from the investigation scope due to their small scale and fail to meet the quota standards. There are also new enterprises (units and individuals) that are newly opened, bankrupt, and registered (suspended) for sale.

3. Survey Methods

All enterprises (units and individuals) above designated size is surveyed, while the data of enterprises (units and individuals) below designated size are collected by sampling survey.

4. Month-on-Month Figure Revision

According to the auto-revision function of the seasonal adjustment model, the growth rate of the total retail sales of consumer goods since November 2021 was revised. The revised results and the month-on-month data of November 2022 are as follows:

The Month-on-Month Growth Rate of Total Retail Sales of Consumer Goods