Total Retail Sales of Consumer Goods in October 2021
National Bureau of Statistics of China2021-11-16 10:00




In October, the total retail sales of social consumer goods reached 4,045.4 billion yuan, a year-on-year increase of 4.9 percent; the growth rate was 9.4 percent higher than that in October 2019, and the average growth rate in the two years was 4.6 percent. Among them, the retail sales of consumer goods other than automobiles reached 3,705.7 billion yuan, an increase of 6.7 percent. Excluding price factors, the total retail sales of social consumer goods in October actually increased by 1.9 percent year-on-year. On a month-on-month basis, the total retail sales of social consumer goods increased by 0.43 percent in October.

                                                                    

From January to October, the total retail sales of social consumer goods reached 35,851.1 billion yuan, a year-on-year increase of 14.9 percent, an increase of 8.1 percent over January to October 2019. Among them, the retail sales of consumer goods other than automobiles reached 32,312.8 billion yuan, a year-on-year increase of 15.1 percent.

 

                                                                                 

According to the location of business units, in October, the retail sales of urban consumer goods reached 3,509 billion yuan, a year-on-year increase of 4.8 percent; the retail sales of rural consumer goods reached 536.4 billion yuan, an increase of 5.6 percent. From January to October, the retail sales of urban consumer goods reached 31,097.8 billion yuan, a year-on-year increase of 15.0 percent; the retail sales of rural consumer goods reached 4,753.3 billion yuan, an increase of 14.4 percent.

 

By consumption type, in October, the retail sales of goods reached 3,599.4 billion yuan, an increase of 5.2 percent year-on-year; catering revenue was 446 billion yuan, an increase of 2.0 percent. From January to October, the retail sales of commodities reached 32,130 billion yuan, a year-on-year increase of 13.8 percent; catering revenue was 3,721.1 billion yuan, an increase of 25.7 percent.

 

 

From January to October, the national online retail sales reached 10,376.5 billion yuan, a year-on-year increase of 17.4 percent. Among them, the online retail sales of physical goods reached 8,497.9 billion yuan, an increase of 14.6 percent, accounting for 23.7 percent of the total retail sales of social consumer goods; Among the online retail sales of physical goods, food, clothing and consumer goods increased by 19.0, 14.1 and 14.3 percent respectively.

 

Total Retail Sales of Consumer Goods in October 2021

 

 

 

 

tem

October

Jan-Oct

Absolute Value

(100 million yuan)

Y/Y

(%)

Absolute Value

(100 million yuan)

Y/Y

(%)

 

 

 

 

 

Total Retail Sales of Consumer Goods

40454

4.9

358511

14.9

 Of Which: Retail Sales of the Enterprises (units) excluding automobiles

37057

6.7

323128

15.1

Of Which: Retail Sales of the Enterprises (units) above Designated Size

13867

4.6

131281

16.4

  Of Which: Online Retail Sales of Physical Goods

- 

- 

84979

14.6

Grouped by Different Areas

 

 

 

 

 City

35090

4.8

310978

15.0

 At and Below County Level

5364

5.6

47533

14.4

Grouped by Consumption Patterns

 

 

 

 

 Catering Services

4460

2.0

37211

25.7

  Of which: Income of Catering Services of the Enterprises (units) above Designated Size

976

4.0

8536

30.4

 Retail Sales of Goods

35994

5.2

321300

13.8

  Of which: Income of Retail Sales of Goods of the Enterprises (units) above Designated Size

12890

4.7

122745

15.5

   Of which: Grain, Oil, Foodstuff

1415

9.9

13498

10.3

   Beverages,

225

8.8

2301

21.8

   Tobacco and Liquor

389

14.3

3817

24.5

       Garments, Footwear, Hats, Knitwear

1227

-3.3

10861

17.4

       Cosmetics

310

7.2

3097

16.7

       Gold, Silver and Jewelry

247

12.6

2475

38.1

       Commodities

584

3.5

5838

14.6

       Household Appliances and AV Equipment

735

9.5

7304

13.1

       Traditional Chinese and Western Medicines

482

5.6

4679

10.0

       Cultural and Office Appliances

324

11.5

3211

20.5

       Furniture

149

2.4

1338

18.4

       Communication Appliances

631

34.8

4952

19.5

       Petroleum and Related Products

2004

29.3

16898

21.3

       Automobile

3397

-11.5

35383

12.2

       Building and Decoration Materials

178

12.0

1546

23.3

 

 

 

 

 

Notes: 1. The growth rate in this table are all nominal growth rate without deducting the price factor. 

   2. For parts of data, the total is not equal to the total of sub-items due to round-off.

               

Annotations:

 

1. Explanatory Notes

 

Total Retail Sales of Consumer Goods: refers to the sales of physical commodity or the income of catering services sold or provided by enterprises (units) to individuals, social organizations for non-production and non-operation purposes.

 

Online Retail Sales: refers to the sales of goods and services got through public online trading platform (including self-built websites and third-party platform). Goods and services include physical goods and non-physical goods (such as virtual product, services). 

 

The total retail sales of consumer goods include online retail sales of physical goods, excludes online retail sales of non-physical goods.

 

2. Statistical Coverage

 

The corporate enterprises, industrial activity units or self-employed individuals which retail goods or provide catering services. Enterprises (units) above designated size refer to those wholesale enterprises (units) with an annual revenue from primary business of 20 million yuan and above, those retail enterprises (units) with an annual revenue from primary business of 5 million yuan and above, and those hotel and catering enterprises (units) with an annual revenue from primary business of 2 million yuan and above.

 

As the scope of wholesale and retail enterprises, accommodation and catering enterprises (units) above the designated size changes every year, the same period used to calculate the growth rate of retail sales per unit of consumer goods above the designated size is consistent with the statistical range of enterprises (units) in this period, and there is a caliber difference from the data released last year in order to ensure that the current year's data are comparable with the previous years. The main reasons are as follows: some enterprises (units) reach the designated size and are included in the scope of the investigation every year, at the same time, some enterprises (units) withdraw from the scope of the investigation because their scale is smaller than the designated size, and there are also the effects of newly opened enterprises, bankruptcy, note (revocation) enterprises (units).

 

3. Survey Methods

 

All enterprises (units) above designated size is surveyed, while the data of enterprises (units) below designated size are collected by sampling survey.

 

4. Month-on-Month Figure Revision

 

According to the auto-revision function of the seasonal adjustment model, the growth rate of the total retail sales of consumer goods since October 2020 was revised. The revised figures and figures are as follows:

  

The Month-on-Month Growth Rate

of Total Retail Sales of Consumer Goods

 

Months

Growth Rate (%)

 

 

2020-October

0.14

November

1.13

December

0.79

2021-January

-0.19

February

0.80

March

0.70

April

0.02

May

0.68

June

0.43

July

-0.22

August

0.34

September

0.30

October

0.43

 

 

 

5. Description of Average Growth Rate in Two Years

 

The two-year average growth rate refers to the growth rate calculated by geometric average method based on the corresponding number of the same period in 2019.

 

Annex
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