Total Retail Sales of Consumer Goods Went Up by 34.2 percent from January to March 2021
National Bureau of Statistics of China2021-04-19 10:00




In March, the total retail sales of social consumer goods reached 3,548.4 billion yuan, a year-on-year increase of 34.2 percent; it was 12.9 percent higher than that in March 2019, with an average growth rate of 6.3 percent in two years. Among them, the retail sales of consumer goods other than automobiles reached 3,155.4 billion yuan, an increase of 32.5 percent. After deducting price factors, the total retail sales of social consumer goods in March 2021 increased by 33 percent in real terms, with an average growth of 4.4 percent in two years. On a month-on-month basis, the total retail sales of consumer goods increased by 1.75 percent in March.

                                                                    

From January to March, the total retail sales of social consumer goods reached 10,522.1 billion yuan, a year-on-year increase of 33.9 percent, with an average growth rate of 4.2 percent in two years; after seasonal adjustment, it increased by 1.86 percent compared with October to December last year. Among them, the retail sales of consumer goods other than automobiles reached 9,461.2 billion yuan, an increase of 31.2 percent.

 

                                                                                 

In March, the retail sales of urban consumer goods reached 3,079.4 billion yuan, a year-on-year increase of 34.0 percent and an average increase of 6.2 percent in two years; the retail sales of rural consumer goods reached 469 billion yuan, an increase of 34.9 percent and an average increase of 7.1 percent in two years. From January to March, the retail sales of urban consumer goods reached 9,134.5 billion yuan, a year-on-year increase of 34.6 percent and an average growth of 4.3 percent in two years; the retail sales of rural consumer goods reached 1,387.5 billion yuan, an increase of 29.4 percent and an average growth of 3.2 percent in two years.

 

By consumption type, in March, the retail sales of goods reached 3,197.4 billion yuan, up 29.9 percent year on year, with an average growth of 6.9 percent in two years; the catering revenue reached 3511.1 billion yuan, up 91.6 percent, with an average growth of 0.9 percent in two years. From January to March, retail sales reached 9,462.5 billion yuan, up 30.4 percent year on year, with an average growth of 4.8 percent in two years; catering revenue reached 1,059.6 billion yuan, up 75.8 percent, with an average decline of 1.0 percent in two years.

 

 

From January to March, the retail sales of supermarkets, convenience stores, department stores, professional stores and specialty stores increased by 7.2, 26.8, 47, 40 and 62.7 percent respectively.

 

From January to March, China's online retail sales reached 2,809.3 billion yuan, a year-on-year growth of 29.9 percent and an average growth of 13.5 percent in two years. Among them, the online retail sales of physical goods reached 2,306.7 billion yuan, an increase of 25.8 percent, with an average growth of 15.4 percent in two years, accounting for 21.9 percent of the total retail sales of social consumer goods; among the online retail sales of physical goods, the sales of food, clothing and consumer goods increased by 30.5, 39.6 and 21.4 percent respectively, with an average growth of 31.6, 8.9 and 15.6 percent in two years.

 

Total Retail Sales of Consumer Goods in March 2021

 

 

 

 

tem

March

Jan-Mar

Absolute Value

(100 million yuan)

Y/Y

(%)

Absolute Value

(100 million yuan)

Y/Y

(%)

 

 

 

 

 

Total Retail Sales of Consumer Goods

35484

34.2

105221

33.9

 Of Which: Retail Sales of the Enterprises (units) excluding automobiles

31554

32.5

94612

31.2

Of Which: Retail Sales of the Enterprises (units) above Designated Size

13700

38.6

38140

42.0

   Of Which: Online Retail Sales of Physical Goods

- 

- 

23067

25.8

Grouped by Different Areas

 

 

 

 

 City

30794

34.0

91345

34.6

 At and Below County Level

4690

34.9

13875

29.4

Grouped by Consumption Patterns

 

 

 

 

 Catering Services

3511

91.6

10596

75.8

  Of which: Income of Catering Services of the Enterprises (units) above Designated Size

822

115.2

2285

77.7

 Retail Sales of Goods

31974

29.9

94625

30.4

  Of which: Income of Retail Sales of Goods of the Enterprises (units) above Designated Size

12877

35.6

35855

40.2

   Of which: Grain, Oil, Foodstuff

1307

8.3

4144

10.0

Beverages,

212

33.3

644

35.7

Tobacco and Liquor

347

47.4

1213

44.9

      Garments, Footwear, Hats, Knitwear

1129

69.1

3401

54.2

      Cosmetics

368

42.5

933

41.4

      Gold, Silver and Jewelry

259

83.2

802

93.4

      Commodities

609

30.7

1711

33.2

      Household Appliances and AV Equipment

776

38.9

1931

41.4

      Traditional Chinese and Western Medicines

493

11.5

1372

14.9

      Cultural and Office Appliances

311

22.2

825

31.8

      Furniture

135

42.8

360

52.3

      Communication Appliances

457

23.5

1474

42.4

      Petroleum and Related Products

1742

26.4

4487

23.6

      Automobile

3930

48.7

10609

65.6

      Building and Decoration Materials

161

43.9

382

48.9

 

 

 

 

 

Notes: 1. The growth rate in this table are all nominal growth rate without deducting the price factor. 

   2. Some data in this table are not equal to total and itemized total due to rounding.

               

 

Annotations:

 

1. Explanatory Notes

 

Total Retail Sales of Consumer Goods: refers to the sales of physical commodity or the income of catering services sold or provided by enterprises (units) to individuals, social organizations for non-production and non-operation purposes.

 

Online Retail Sales: refers to the sales of goods and services got through public online trading platform (including self-built websites and third-party platform). Goods and services include physical goods and non-physical goods (such as virtual product, services). 

 

The total retail sales of consumer goods include online retail sales of physical goods, excludes online retail sales of non-physical goods.

 

2. Statistical Coverage

 

The corporate enterprises, industrial activity units or self-employed individuals which retail goods or provide catering services. Enterprises (units) above designated size refer to those wholesale enterprises (units) with an annual revenue from primary business of 20 million yuan and above, those retail enterprises (units) with an annual revenue from primary business of 5 million yuan and above, and those hotel and catering enterprises (units) with an annual revenue from primary business of 2 million yuan and above.

 

As the scope of wholesale and retail enterprises, accommodation and catering enterprises (units) above the designated size changes every year, the same period used to calculate the growth rate of retail sales per unit of consumer goods above the designated size is consistent with the statistical range of enterprises (units) in this period, and there is a caliber difference from the data released last year in order to ensure that the current year's data are comparable with the previous years. The main reasons are as follows: some enterprises (units) reach the designated size and are included in the scope of the investigation every year, at the same time, some enterprises (units) withdraw from the scope of the investigation because their scale is smaller than the designated size, and there are also the effects of newly opened enterprises, bankruptcy, note (revocation) enterprises (units).

 

3. Survey Methods

 

All enterprises (units) above designated size are surveyed, while the data of enterprises (units) below designated size are collected by sampling survey.

 

4. Month-on-Month Figure Revision

 

According to the auto-revision function of the seasonal adjustment model, the growth rate of the total retail sales of consumer goods since March 2020 was revised. The revised figures and figures are as follows:

  

The Month-on-Month Growth Rate

of Total Retail Sales of Consumer Goods

 

Months

Growth Rate (%)

 

 

2020- March

0.87

April

0.99

May

4.83

June

1.19

July

0.48

August

1.18

September

4.75

October

0.51

November

1.35

December

1.18

2021-January

-0.92

February

1.45

March

1.75

 

 

 

Annex
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