Total Retail Sales of Consumer Goods in the First Eleven Months of 2016

In first eleven months of 2016, the total retail sales of consumer goods reached 3,095.9 billion yuan, up by 10.8 percent year-on-year (nominal growth rate. The real growth rate was 9.2 percent. The follows are nominal growth rates if there’s no additional explanation). Of the total, the retail sales of consumer goods of units above designated size was 1,479.2 billion yuan, increased 9.5 percent.

From January to November, the total retail sales of consumer goods reached 30,056.0billion yuan, up by 10.4 percent year-on-year. Of the total, the retail sales of consumer goods of units above designated size was13,720.3billion yuan, increased 7.9 percent.

In terms of different areas, the retail sales of consumer goods in urban areas was 2,674.8billion yuan in November, up by 10.8percent, year-on-year; while that in rural areas was 421.0 billion yuan, up by 11.0percent, year-on-year. From January to November, the retail sales of consumer goods in urban areas was 25,858.1billion yuan up by 10.3 percent, year-on-year; while that in rural areas was4,197.8billion yuan, up by 10.9percent, year-on-year.

In terms of different consumption patterns, the catering services in November gained 334.2billion yuan, up by 10.1percent, year-on-year. The retail sales of goods gained2,761.7billion yuan, up by 10.9percent. From January to November, the catering services gained3,244.7 billion yuan, up by 10.8 percent, year-on-year. The retail sales of goods gained 26,811.3billion yuan, up by 10.3 percent.

The retail sales amount of goods of units above designated size in November was 1,394.0billion yuan, up by 9.8 percent year-on-year. From January to November, the retail sales amount of goods of units above designated size in November was 12,894.4billion yuan, up by 8.1 percent year-on-year.

From January to November, the national online retail sales of goods and services was 4,599.0billion yuan, increased 26.2 percent year-on-year. Of which, the online retail sales of physical goods was 3,747.0billion yuan, increased 25.7 percent, accounting for 12.5 percent of the total retail sales of consumer goods; Of the online retail sales of physical goods, food, clothing and other commodities went up by 28.4 percent, 17.9 percent and 28.8 percent respectively.

Annotations:

1. Explanatory Notes

Total Retail Sales of Consumer Goods: refers to the sales of physical commodity or the income of catering services sold or provided by enterprises (units) to individuals, social organizations for non-production and non-operation purposes.

Online Retail Sales: refers to the sales of goods and services got through public online trading platform (including self-built websites and third-party platform). Goods and services include physical goods and non-physical goods (such as virtual product, services). 

The total retail sales of consumer goods includes online retail sales of physical goods, excludes online retail sales ofnon-physical goods.

2.Statistical Coverage

The corporate enterprises, industrial activity units or self-employed individuals which retail goods or provide catering services. Enterprises (units) above designated size refer to those wholesale enterprises (units) with an annual revenue from primary business of 20 million yuan and above, those retail enterprises (units) with an annual revenue from primary business of 5 million yuan and above, and those hotel and catering enterprises (units) with an annual revenue from primary business of 2 million yuan and above.

3. Survey Methods

All enterprises (units) above designated size are surveyed, while the data of enterprises (units) below designated size are collected by sampling survey.

4. Month-on-Month Figure Revision

According to the auto-revision function of the seasonal adjustment model, the growth rate of the total retail sales of consumer goods since November 2015 was revised. The revised figures and figures in November 2016 are as follows: