Total Retail Sales of Consumer Goods in the First Eleven Months of 2016
National Bureau of Statistics of China2016-12-14 15:42




In first eleven months of 2016, the total retail sales of consumer goods reached 3,095.9 billion yuan, up by 10.8 percent year-on-year (nominal growth rate. The real growth rate was 9.2 percent. The follows are nominal growth rates if there’s no additional explanation). Of the total, the retail sales of consumer goods of units above designated size was 1,479.2 billion yuan, increased 9.5 percent.

 

From January to November, the total retail sales of consumer goods reached 30,056.0billion yuan, up by 10.4 percent year-on-year. Of the total, the retail sales of consumer goods of units above designated size was13,720.3billion yuan, increased 7.9 percent.

 

 

 

In terms of different areas, the retail sales of consumer goods in urban areas was 2,674.8billion yuan in November, up by 10.8percent, year-on-year; while that in rural areas was 421.0 billion yuan, up by 11.0percent, year-on-year. From January to November, the retail sales of consumer goods in urban areas was 25,858.1billion yuan up by 10.3 percent, year-on-year; while that in rural areas was4,197.8billion yuan, up by 10.9percent, year-on-year.

 

In terms of different consumption patterns, the catering services in November gained 334.2billion yuan, up by 10.1percent, year-on-year. The retail sales of goods gained2,761.7billion yuan, up by 10.9percent. From January to November, the catering services gained3,244.7 billion yuan, up by 10.8 percent, year-on-year. The retail sales of goods gained 26,811.3billion yuan, up by 10.3 percent.

 

The retail sales amount of goods of units above designated size in November was 1,394.0billion yuan, up by 9.8 percent year-on-year. From January to November, the retail sales amount of goods of units above designated size in November was 12,894.4billion yuan, up by 8.1 percent year-on-year.

 

From January to November, the national online retail sales of goods and services was 4,599.0billion yuan, increased 26.2 percent year-on-year. Of which, the online retail sales of physical goods was 3,747.0billion yuan, increased 25.7 percent, accounting for 12.5 percent of the total retail sales of consumer goods; Of the online retail sales of physical goods, food, clothing and other commodities went up by 28.4 percent, 17.9 percent and 28.8 percent respectively.

 

Total Retail Sales of Consumer Goods in November

 

 

Item

Nov

Jan-Nov

 

Absolute Value

(100 million yuan)

Y/Y

(%)

Absolute Value

(100 million yuan)

Y/Y

(%)

 

 

 

 

 

 

 

Total Retail Sales of Consumer Goods

30959

10.8

300560

10.4

 Of Which: Retail Sales of the Enterprises (units) above Designated Size

14792

9.5

137203

7.9

 Of Which: Online Retail Sales of Physical Goods

-

-

37470

25.7

Grouped by Different Areas

 

 

 

 

 City

26748

10.8

258581

10.3

 At and Below County Level

4210

11.0

41978

10.9

Grouped by Consumption Patterns

 

 

 

 

 Catering Services

3342

10.1

32447

10.8

  Of which: Income of Catering Services of the Enterprises (units) above Designated Size

851

4.9

8259

5.9

 Retail Sales of Goods

27617

10.9

268113

10.3

  Of which: Income of Retail Sales of Goods of the Enterprises (units) above Designated Size

13940

9.8

128944

8.1

   Of which: Grain, Oil, Foodstuff

1392

8.8

13458

11.2

Beverages,

194

9.9

1945

10.7

Tobacco and Liquor

397

9.7

3833

9.1

      Garments, Footwear, Hats, Knitwear

1461

5.1

12772

6.9

      Cosmetics

214

8.1

1994

8.0

      Gold, Silver and Jewelry

257

2.7

2664

-0.6

      Commodities

518

10.7

4872

11.2

      Household Appliances and AV Equipment

922

14.7

8025

8.6

      Traditional Chinese and Western Medicines

787

11.5

7598

12.3

      Cultural and Office Appliances

354

15.4

2925

10.6

      Furniture

263

8.8

2479

13.0

      Communication Appliances

404

17.8

3502

12.4

      Petroleum and Related Products

1686

5.7

16877

0.6

      Automobile

3886

13.1

35485

9.5

      Building and Decoration Materials

338

11.0

2974

14.6

 

 

 

 

 

 

Notes:

1.The growth rate in this table are all nominal growth rate.

2.For parts of data, the total is not equal to the total of sub-items due to round-off.

 

Annotations:

 

1. Explanatory Notes

 

Total Retail Sales of Consumer Goods: refers to the sales of physical commodity or the income of catering services sold or provided by enterprises (units) to individuals, social organizations for non-production and non-operation purposes.

 

Online Retail Sales: refers to the sales of goods and services got through public online trading platform (including self-built websites and third-party platform). Goods and services include physical goods and non-physical goods (such as virtual product, services). 

 

The total retail sales of consumer goods includes online retail sales of physical goods, excludes online retail sales ofnon-physical goods.

 

2.Statistical Coverage

 

The corporate enterprises, industrial activity units or self-employed individuals which retail goods or provide catering services. Enterprises (units) above designated size refer to those wholesale enterprises (units) with an annual revenue from primary business of 20 million yuan and above, those retail enterprises (units) with an annual revenue from primary business of 5 million yuan and above, and those hotel and catering enterprises (units) with an annual revenue from primary business of 2 million yuan and above.

 

3. Survey Methods

 

All enterprises (units) above designated size are surveyed, while the data of enterprises (units) below designated size are collected by sampling survey.

 

4. Month-on-Month Figure Revision

 

According to the auto-revision function of the seasonal adjustment model, the growth rate of the total retail sales of consumer goods since November 2015 was revised. The revised figures and figures in November 2016 are as follows:

 

The Month-on-Month Growth Rate

of Total Retail Sales of Consumer Goods

 

Months

Growth Rate (%)

 

 

2015-November

0.91

December

0.82

2016-January

0.81

February

0.80

March

0.88

April

0.86

May

0.81

June

0.95

July

0.80

August

0.93

September

0.87

October

0.75

November

0.97

 

 

 

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