Total Retail Sales of Consumer Goods in the First Ten Months of 2016
National Bureau of Statistics of China2016-11-15 10:39




In first ten months of 2016, the total retail sales of consumer goods reached 3,111.9 billion yuan, up by 10.0 percent year-on-year (nominal growth rate. The real growth rate was 8.8 percent. The follows are nominal growth rates if there’s no additional explanation). Of the total, the retail sales of consumer goods of units above designated size was 1, 350.8 billion yuan, increased 7.5 percent.

 

From January to October, the total retail sales of consumer goods reached 26,960.1billion yuan, up by 10.3 percent year-on-year. Of the total, the retail sales of consumer goods of units above designated size was12,231.2 billion yuan, increased 7.8 percent.

 

 

 

In terms of different areas, the retail sales of consumer goods in urban areas was 2,689.3 billion yuan in October, up by 10.0percent, year-on-year; while that in rural areas was 422.6 billion yuan, up by 10.3percent, year-on-year. From January to October, the retail sales of consumer goods in urban areas was 23,183.3 billion yuan up by 10.2 percent, year-on-year; while that in rural areas was3,776.8 billion yuan, up by 10.9percent, year-on-year.

 

In terms of different consumption patterns, the catering services in October gained 349.2billion yuan, up by 10.0percent, year-on-year. The retail sales of goods gained2,762.8 billion yuan, up by 10.1percent. From January to October, the catering services gained2,910.5 billion yuan, up by 10.9 percent, year-on-year. The retail sales of goods gained 24,049.6billion yuan, up by 10.3 percent.

 

The retail sales amount of goods of units above designated size in Octoberwas 1,265.3billion yuan, up by 7.7 percent year-on-year. From January to October, the retail sales amount of goods of units above designated size in October was 11,490.3billion yuan, up by 7.9 percent year-on-year.

 

From January to October, the national online retail salesof goods and services was 3,928.8billion yuan, increased 25.7 percent year-on-year. Of which, the online retail sales of physical goods was 3,174.0billion yuan, increased 24.9 percent, accounting for 11.8 percent of the total retail sales of consumer goods; Of the online retail sales of physical goods, food, clothing and other commodities went up by 28.8 percent, 17.1 percent and 27.8 percent respectively.

 

Total Retail Sales of Consumer Goods in October

 

 

Item

Oct

Jan-Oct

 

Absolute Value

(100 million yuan)

Y/Y

(%)

Absolute Value

(100 million yuan)

Y/Y

(%)

 

 

 

 

 

 

 

Total Retail Sales of Consumer Goods

31119

10.0

269601

10.3

 Of Which: Retail Sales of the Enterprises (units) above Designated Size

13508

7.5

122312

7.8

 Of Which: Online Retail Sales of Physical Goods

-

-

31740

24.9

Grouped by Different Areas

 

 

 

 

 City

26893

10.0

231833

10.2

 At and Below County Level

4226

10.3

37768

10.9

Grouped by Consumption Patterns

 

 

 

 

 Catering Services

3492

10.0

29105

10.9

  Of which: Income of Catering Services of the Enterprises (units) above Designated Size

855

4.7

7409

6.0

 Retail Sales of Goods

27628

10.1

240496

10.3

  Of which: Income of Retail Sales of Goods of the Enterprises (units) above Designated Size

12653

7.7

114903

7.9

   Of which: Grain, Oil, Foodstuff

1324

9.1

12046

11.4

Beverages,

190

8.9

1745

10.7

Tobacco and Liquor

364

7.9

3432

9.0

      Garments, Footwear, Hats, Knitwear

1302

7.5

11310

7.2

      Cosmetics

186

4.0

1780

8.0

      Gold, Silver and Jewelry

255

2.5

2425

-0.9

      Commodities

468

9.5

4324

11.2

      Household Appliances and AV Equipment

793

7.6

7083

7.9

      Traditional Chinese and Western Medicines

701

11.6

6806

12.4

      Cultural and Office Appliances

293

12.7

2564

10.0

      Furniture

262

11.0

2213

13.5

      Communication Appliances

333

3.8

3100

11.7

      Petroleum and Related Products

1649

4.7

15192

0.1

      Automobile

3453

8.7

31554

9.1

      Building and Decoration Materials

317

12.3

2633

15.1

 

 

 

 

 

 

Notes:

1.The growth rate in this table are all nominal growth rate.

2.For parts of data, the total is not equal to the total of sub-items due to round-off.

 

Annotations:

 

1. Explanatory Notes

 

Total Retail Sales of Consumer Goods: refers to the sales of physical commodity or the income of catering services sold or provided by enterprises (units) to individuals, social organizations for non-production and non-operation purposes.

 

Online Retail Sales: refers to the sales of goods and services got through public online trading platform (including self-built websites and third-party platform). Goods and services include physical goods and non-physical goods (such as virtual product, services). 

 

The total retail sales of consumer goods includes online retail sales of physical goods, excludes online retail sales ofnon-physical goods.

 

2.Statistical Coverage

 

The corporate enterprises, industrial activity units or self-employed individuals which retail goods or provide catering services. Enterprises (units) above designated size refer to those wholesale enterprises (units) with an annual revenue from primary business of 20 million yuan and above, those retail enterprises (units) with an annual revenue from primary business of 5 million yuan and above, and those hotel and catering enterprises (units) with an annual revenue from primary business of 2 million yuan and above.

 

3. Survey Methods

 

All enterprises (units) above designated size are surveyed, while the data of enterprises (units) below designated size are collected by sampling survey.

 

4. Month-on-Month Figure Revision

 

According to the auto-revision function of the seasonal adjustment model, the growth rate of the total retail sales of consumer goods since October 2015 was revised. The revised figures and figures in October 2016 are as follows:

 

The Month-on-Month Growth Rate

of Total Retail Sales of Consumer Goods

 

Months

Growth Rate (%)

 

 

2015-October

0.81

October

0.89

November

0.76

December

0.74

2016-January

0.73

February

0.83

March

0.80

April

0.74

May

0.90

June

0.74

July

0.86

August

0.81

October

0.71

 

 

 

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