Total Retail Sales of Consumer Goods in the First Eight Months of 2016

In first eight months of 2016, the total retail sales of consumer goods reached 2,754.0 billion yuan, up by 10.6 percent year-on-year (nominal growth rate. The real growth rate was 10.2 percent. The follows are nominal growth rates if there’s no additional explanation). Of the total, the retail sales of consumer goods of units above designated size was 1,225.0 billion yuan, increased 8.5 percent.

From January to August, the total retail sales of consumer goods reached 21,050.5 billion yuan, up by 10.3 percent year-on-year. Of the total, the retail sales of consumer goods of units above designated size was 9,510.1billion yuan, increased 7.6 percent.

In terms of different areas, the retail sales of consumer goods in urban areas was 2,380.8 billion yuan in August, up by 10.6 percent, year-on-year; while that in rural areas was 373.2 billion yuan, up by 10.9 percent, year-on-year. From January to August, the retail sales of consumer goods in urban areas was 18,118.3 billion yuan up by 10.2 percent, year-on-year; while that in rural areas was 2,932.3 billion yuan, up by 10.9percent, year-on-year.

In terms of different consumption patterns, the catering services in August gained 303.6billion yuan, up by 10.3 percent, year-on-year. The retail sales of goods gained2,450.4billion yuan, up by 10.7 percent. From January to August, the catering services gained 2,260.3 billion yuan, up by 11.1 percent, year-on-year. The retail sales of goods gained 18,790.3billion yuan, up by 10.2 percent.

The retail sales amount of goods of units above designated size in Augustwas 1,147.5billion yuan, up by 8.8 percent year-on-year. From January to August, the retail sales amount of goods of units above designated size in August was 8,935.8billion yuan, up by 7.7 percent year-on-year.

From January to August, the national online retail salesof goods and services was 3,021.0billion yuan, increased 26.7 percent year-on-year. Of which, the online retail sales of physical goods was 2,434.7billion yuan, increased 25.5 percent, accounting for 11.6 percent of the total retail sales of consumer goods; Of the online retail sales of physical goods, food, clothing and other commodities went up by 30.3 percent, 16.9 percent and 28.5 percent respectively.

Annotations:

1. Explanatory Notes

Total Retail Sales of Consumer Goods: refers to the sales of physical commodity or the income of catering services sold or provided by enterprises (units) to individuals, social organizations for non-production and non-operation purposes.

Online Retail Sales: refers to the sales of goods and services got through public online trading platform (including self-built websites and third-party platform). Goods and services include physical goods and non-physical goods (such as virtual product, services). 

The total retail sales of consumer goods includes online retail sales of physical goods, excludes online retail sales ofnon-physical goods.

2.Statistical Coverage

The corporate enterprises, industrial activity units or self-employed individuals which retail goods or provide catering services. Enterprises (units) above designated size refer to those wholesale enterprises (units) with an annual revenue from primary business of 20 million yuan and above, those retail enterprises (units) with an annual revenue from primary business of 5 million yuan and above, and those hotel and catering enterprises (units) with an annual revenue from primary business of 2 million yuan and above.

3. Survey Methods

All enterprises (units) above designated size are surveyed, while the data of enterprises (units) below designated size are collected by sampling survey.

4. Month-on-Month Figure Revision

According to the auto-revision function of the seasonal adjustment model, the growth rate of the total retail sales of consumer goods since August 2015 was revised. The revised figures and figures in August 2016 are as follows: