Total Retail Sales of Consumer Goods in the First Seven Months of 2016
National Bureau of Statistics of China2016-08-17 13:39




In first seven months of 2016, the total retail sales of consumer goods reached 2,682.7 billion yuan, up by 10.2 percent year-on-year (nominal growth rate. The real growth rate was 9.8 percent. The follows are nominal growth rates if there’s no additional explanation). Of the total, the retail sales of consumer goods of units above designated size was 1,180.6 billion yuan, increased 7.3 percent.

 

From January to July, the total retail sales of consumer goods reached 18,296.6 billion yuan, up by 10.3 percent year-on-year. Of the total, the retail sales of consumer goods of units above designated size was 8,292.1billion yuan, increased 7.5 percent.

 

 

 

In terms of different areas, the retail sales of consumer goods in urban areas was 2,312.6 billion yuan in July, up by 10.1percent, year-on-year; while that in rural areas was 370.1 billion yuan, up by 10.7percent, year-on-year. From January to July, the retail sales of consumer goods in urban areas was 15,737.5 billion yuan up by 10.2 percent, year-on-year; while that in rural areas was 2,559.1 billion yuan, up by 10.9percent, year-on-year.

 

In terms of different consumption patterns, the catering services in July gained 288.4 billion yuan, up by 10.9 percent, year-on-year. The retail sales of goods gained 2,394.4 billion yuan, up by 10.1 percent. From January to July,the catering services gained 1,956.7 billion yuan, up by 11.2 percent, year-on-year. The retail sales of goods gained 16,339.9billion yuan, up by 10.2 percent.

 

The retail sales amount of goods of units above designated size in Julywas 1,105.8billion yuan, up by 7.4 percent year-on-year. From January to July,the retail sales amount of goods of units above designated size in Julywas 7,795.4billion yuan, up by 7.6 percent year-on-year.

 

From January to July, the national online retail salesof goods and services was 2,626.8billion yuan, increased 27.5 percent year-on-year. Of which, the online retail sales of physical goods was 2,123.9billion yuan, increased 26.1 percent, accounting for 11.6 percent of the total retail sales of consumer goods; Of the online retail sales of physical goods, food, clothing and other commodities went up by 30.8 percent, 17.3 percent and 29.4 percent respectively.

 

Total Retail Sales of Consumer Goods in July

 

 

Item

Jan-July

 

Absolute Value

(100 million yuan)

Y/Y

(%)

 

 

 

 

 

Total Retail Sales of Consumer Goods

182966

10.3

 

 Of Which: Retail Sales of the Enterprises (units) above Designated Size

82921

7.5

 

 Of Which: Online Retail Sales of Physical Goods

21239

26.6

 

Grouped by Different Areas

 

 

 

 City

157375

10.2

 

 At and Below County Level

25591

11.0

 

Grouped by Consumption Patterns

 

 

 

 Catering Services

19567

11.2

 

  Of which: Income of Catering Services of the Enterprises (units) above Designated Size

4967

6.6

 

 Retail Sales of Goods

163399

10.2

 

  Of which: Income of Retail Sales of Goods of the Enterprises (units) above Designated Size

77954

7.6

 

   Of which: Grain, Oil, Foodstuff

8143

12.3

 

Beverages,

1165

10.7

 

Tobacco and Liquor

2324

9.2

 

      Garments, Footwear, Hats, Knitwear

7841

7.0

 

      Cosmetics

1235

8.9

 

      Gold, Silver and Jewelry

1685

-1.5

 

      Commodities

2946

11.7

 

      Household Appliances and AV Equipment

4800

7.3

 

      Traditional Chinese and Western Medicines

4633

13.3

 

      Cultural and Office Appliances

1692

9.2

 

      Furniture

1471

15.6

 

      Communication Appliances

2138

14.9

 

      Petroleum and Related Products

10343

-1.3

 

      Automobile

21313

7.7

 

      Building and Decoration Materials

1723

15.6

 

 

 

 

 

Notes:

1.The growth rate in this table are all nominal growth rate.

2.For parts of data, the total is not equal to the total of sub-items due to round-off.

 

Annotations:

 

1. Explanatory Notes

 

Total Retail Sales of Consumer Goods: refers to the sales of physical commodity or the income of catering services sold or provided by enterprises (units) to individuals, social organizations for non-production and non-operation purposes.

 

Online Retail Sales: refers to the sales of goods and services got through public online trading platform (including self-built websites and third-party platform). Goods and services include physical goods and non-physical goods (such as virtual product, services). 

 

The total retail sales of consumer goods includes online retail sales of physical goods, excludes online retail sales ofnon-physical goods.

 

2.Statistical Coverage

 

The corporate enterprises, industrial activity units or self-employed individuals which retail goods or provide catering services. Enterprises (units) above designated size refer to those wholesale enterprises (units) with an annual revenue from primary business of 20 million yuan and above, those retail enterprises (units) with an annual revenue from primary business of 5 million yuan and above, and those hotel and catering enterprises (units) with an annual revenue from primary business of 2 million yuan and above.

 

3. Survey Methods

 

All enterprises (units) above designated size are surveyed, while the data of enterprises (units) below designated size are collected by sampling survey.

 

4. Month-on-Month Figure Revision

 

According to the auto-revision function of the seasonal adjustment model, the growth rate of the total retail sales of consumer goods sinceMay 2014 was revised. The revised figures and figures in July 2016are as follows:

 

The Month-on-Month Growth Rate

of Total Retail Sales of Consumer Goods

 

Months

Growth Rate (%)

 

 

2015-July

0.79

August

0.89

September

0.83

October

0.81

November

0.91

December

0.80

2016-January

0.77

February

0.64

March

0.89

April

0.78

May

0.78

June

0.91

July

0.75

 

 

 

5. Data of the total retail sales of consumer goods in 2013 was revised according to the results of the Third National Economic Census, and data of the total retail sales of consumer goods in 2014 was adjusted accordingly.

 

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