Total Retail Sales of Consumer Goods in the First Two Months of 2016

Natioanl Bureau of Statistics of China 2016-03-16 16:58 Print| Large| Medium| Small

In first two months of 2016, the total retail sales of consumer goods reached 5291.0 billion yuan, up by 10.2 percent year-on-year (nominal growth rate. The real growth rate was 9.6 percent. The follows are nominal growth rates if there’s no additional explanation). Of the total, the retail sales of consumer goods of units above designated size was 2308.0 billion yuan, increased 7.6 percent.

In terms of different areas, the retail sales of consumer goods in urban areas was 4530.3 billion yuan in February, up by 10.1 percent, year-on-year; while that in rural areas was 760.7 billion yuan, up by 10.9 percent, year-on-year.

In terms of different consumption patterns, the catering services in February gained 259.5 billion yuan, up by 11.3 percent, year-on-year. The retail sales of goods gained 4725.9 billion yuan, up by 10.1 percent.

The retail sales amount of goods of units above designated size in February was 2166.9 billion yuan, up by 7.7 percent year-on-year.

From January to February, the national online retail sales of goods and services was 636.1 billion yuan, increased 27.2 percent year-on-year. Of which, the online retail sales of physical goods was 505.3 billion yuan, increased 25.4 percent, accounting for 9.5 percent of the total retail sales of consumer goods; Of the online retail sales of physical goods, food, clothing and other commodities went up by 37.0 percent, 14.2 percent and 29.6 percent respectively.

Total Retail Sales of Consumer Goods from January to February
Item	Jan-Feb
Item	Absolute Value (100 million yuan)	Y/Y (%)

Total Retail Sales of Consumer Goods	52910	10.2
Of Which: Retail Sales of the Enterprises (units) above Designated Size	23080	7.6
Of Which: Online Retail Sales of Physical Goods	5053	25.4
Grouped by Different Areas
City	45303	10.1
At and Below County Level	7607	10.9
Grouped by Consumption Patterns
Catering Services	5651	11.3
Of which: Income of Catering Services of the Enterprises (units) above Designated Size	1411	6.4
Retail Sales of Goods	47259	10.1
Of which: Income of Retail Sales of Goods of the Enterprises (units) above Designated Size	21669	7.7
Of which: Grain, Oil, Foodstuff	2506	12.6
Beverages,	330	9.9
Tobacco and Liquor	788	7.4
Garments, Footwear, Hats, Knitwear	2451	8.4
Cosmetics	356	11.4
Gold, Silver and Jewelry	541	-1.5
Commodities	820	10.3
Household Appliances and AV Equipment	1230	7.9
Traditional Chinese and Western Medicines	1256	12.7
Cultural and Office Appliances	407	9.5
Furniture	347	16.4
Communication Appliances	582	20.1
Petroleum and Related Products	2661	0.5
Automobile	5821	5.4
Building and Decoration Materials	390	14.9

Notes: 1.The growth rate in this table are all nominal growth rate. 2.For parts of data, the total is not equal to the total of sub-items due to round-off.

Annotations:

1. Explanatory Notes

Total Retail Sales of Consumer Goods: refers to the sales of physical commodity or the income of catering services sold or provided by enterprises (units) to individuals, social organizations for non-production and non-operation purposes.

Online Retail Sales: refers to the sales of goods and services got through public online trading platform (including self-built websites and third-party platform). Goods and services include physical goods and non-physical goods (such as virtual product, services).

The total retail sales of consumer goods includes online retail sales of physical goods, excludes online retail sales of non-physical goods.

2. Statistical Coverage

The corporate enterprises, industrial activity units or self-employed individuals which retail goods or provide catering services. Enterprises (units) above designated size refer to those wholesale enterprises (units) with an annual revenue from primary business of 20 million yuan and above, those retail enterprises (units) with an annual revenue from primary business of 5 million yuan and above, and those hotel and catering enterprises (units) with an annual revenue from primary business of 2 million yuan and above.

3. Survey Methods

All enterprises (units) above designated size are surveyed, while the data of enterprises (units) below designated size are collected by sampling survey.

4. Month-on-Month Figure Revision

According to the auto-revision function of the seasonal adjustment model, the growth rate of the total retail sales of consumer goods since May 2014 was revised. The revised figures and figures in February 2016 are as follows:

*The Month-on-Month Growth Rate* *of Total Retail Sales of Consumer Goods*
*Months*	*Growth Rate (%)*

2015- February	0.84
March	0.82
April	0.83
May	0.80
June	0.83
July	0.76
August	0.85
September	0.83
October	0.79
November	0.84
December	0.80
2016-January	0.83
February	0.81

5. Data of the total retail sales of consumer goods in 2013 was revised according to the results of the Third National Economic Census, and data of the total retail sales of consumer goods in 2014 was adjusted accordingly.