Total Retail Sales of Consumer Goods in November 2015
National Bureau of Statistics of China2015-12-16 09:24




In November 2015, the total retail sales of consumer goods reached 2,793.7 billion yuan, up by 11.2 percent year-on-year (nominal growth rate. The real growth rate was 11.0 percent. The follows are nominal growth rates if there’s no additional explanation). Of the total, the retail sales of consumer goods of units above designated size was 1,350.3 billion yuan, increased 8.8 percent.

 

From January to November, the total retail sales of consumer goods reached 27,229.6 billion yuan, up by 10.6 percent year-on-year. Of the total, the retail sales of consumer goods of units above designated size was 12,690.6 billion yuan, increased 7.7 percent.

 

 

 

In terms of different areas, the retail sales of consumer goods in urban areas was 2,414.3 billion yuan in November, up by 11.0 percent, year-on-year; while that in rural areas was 379.4 billion yuan, up by 12.2 percent, year-on-year. From January to November, the retail sales of consumer goods in urban areas was 23,443.3 billion yuan, up by 10.4 percent year-on-year; while that in rural areas was 3,786.3 billion yuan, up by 11.8 percent.

 

In terms of different consumption patterns, the catering services in November gained 303.4 billion yuan, up by 11.5 percent, year-on-year. The retail sales of goods gained 2,490.3 billion yuan, up by 11.1 percent. From January to November, the catering services gained 2,928.0 billion yuan, up by 11.8 percent, year-on-year; the retail sales of goods gained 24,301.6 billion yuan, up by 10.5 percent.

 

The retail sales amount of goods of units above designated size in November was 1,269.9 billion yuan, up by 9.0 percent year-on-year. From January to November, the retail sales amount of goods of units above designated size was 11,918.5 billion yuan, up by 7.8 percent year-on-year.

 

From January to November, the national online retail sales of goods and services was 3,452.6 billion yuan, increased 34.5 percent year-on-year. Of which, the online retail sales of physical goods was 2,886.9 billion yuan, increased 33.0 percent; the online retail sales of non-physical goods was 565.7 billion yuan, increased 42.9 percent. Of the online retail sales of physical goods, food, clothing and other commodities went up by 41.7 percent, 23.5 percent and 36.9 percent respectively.

 

Total Retail Sales of Consumer Goods in November

 

 

Item

Nov

Jan-Nov

 

Absolute Value

(100 million yuan)

Y/Y

(%)

Absolute Value

(100 million yuan)

Y/Y

(%)

 

 

 

 

 

 

 

Total Retail Sales of Consumer Goods

27937

11.2

272296

10.6

 Of Which: Retail Sales of the Enterprises (units) above Designated Size

13503

8.8

126906

7.7

  Of Which: Online Retail Sales of Physical Goods

- 

- 

28869

33.0

Grouped by Different Areas

 

 

 

 

 City

24143

11.0

234433

10.4

 At and Below County Level

3794

12.2

37863

11.8

Grouped by Consumption Patterns

 

 

 

 

 Catering Services

3034

11.5

29280

11.8

  Of which: Income of Catering Services of the Enterprises (units) above Designated Size

804

6.5

7721

7.2

 Retail Sales of Goods

24903

11.1

243016

10.5

  Of which: Income of Retail Sales of Goods of the Enterprises (units) above Designated Size

12699

9.0

119185

7.8

   Of which: Grain, Oil, Foodstuff

1263

17.1

11976

14.8

Beverages,

175

13.5

1766

15.1

Tobacco and Liquor

364

13.9

3508

12.6

      Garments, Footwear, Hats, Knitwear

1382

9.9

11953

10.1

      Cosmetics

197

9.1

1844

9.2

      Gold, Silver and Jewelry

249

4.9

2742

6.9

      Commodities

460

14.0

4350

11.9

      Household Appliances and AV Equipment

799

18.0

7373

11.1

      Traditional Chinese and Western Medicines

726

15.5

7066

14.5

      Cultural and Office Appliances

299

22.2

2625

16.0

      Furniture

240

14.5

2161

16.0

      Communication Appliances

396

12.2

3201

33.0

      Petroleum and Related Products

1601

-7.9

16742

-7.0

      Automobile

3368

9.0

31798

5.0

      Building and Decoration Materials

319

16.9

2668

18.5

 

 

 

 

 

 

Notes:

1.The growth rate in this table are all nominal growth rate.

2.For parts of data, the total is not equal to the total of sub-items due to round-off.

 

Annotations:

 

1. Explanatory Notes

 

Total Retail Sales of Consumer Goods: refers to the sales of physical commodity or the income of catering services sold or provided by enterprises (units) to individuals, social organizations for non-production and non-operation purposes.

 

Online Retail Sales: refers to the sales of goods and services got through public online trading platform (including self-built websites and third-party platform). Goods and services include physical goods and non-physical goods (such as virtual product, services). 

 

The total retail sales of consumer goods includes online retail sales of physical goods, excludes online retail sales of non-physical goods.

 

2.Statistical Coverage

 

The corporate enterprises, industrial activity units or self-employed individuals which retail goods or provide catering services. Enterprises (units) above designated size refer to those wholesale enterprises (units) with an annual revenue from primary business of 20 million yuan and above, those retail enterprises (units) with an annual revenue from primary business of 5 million yuan and above, and those hotel and catering enterprises (units) with an annual revenue from primary business of 2 million yuan and above.

 

3. Survey Methods

 

All enterprises (units) above designated size are surveyed, while the data of enterprises (units) below designated size are collected by sampling survey.

 

4. Month-on-Month Figure Revision

 

According to the auto-revision function of the seasonal adjustment model, the growth rate of the total retail sales of consumer goods since November 2014 was revised. The revised figures and figures in November 2015 are as follows:

 

The Month-on-Month Growth Rate

of Total Retail Sales of Consumer Goods

 

Months

Growth Rate (%)

 

 

2014-November

0.87

December

0.98

2015-January

0.72

February

1.09

March

0.81

April

0.83

May

0.87

June

0.98

July

0.81

August

0.90

September

0.87

October

0.81

November

0.86

   

 

5. Data of the total retail sales of consumer goods in 2013 was revised according to the results of the Third National Economic Census, and data of the total retail sales of consumer goods in 2014 was adjusted accordingly.

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