Total Retail Sales of Consumer Goods in October 2015
National Bureau of Statistics of China2015-11-11 17:13




In October2015, the total retail sales of consumer goods reached 2,827.9 billion yuan, up by 11.0 percent year-on-year (nominal growth rate. The real growth rate was 11.0 percent. The follows are nominal growth rates if there’s no additional explanation). Of the total, the retail sales of consumer goods of unitsabove designated size was 1,261.2 billion yuan, increased 8.4 percent.

 

From January to October, the total retail sales of consumer goods reached 24,435.9 billion yuan, up by 10.6 percent year-on-year. Of the total, the retail sales of consumer goods of unitsabove designated size was 11,383.3 billion yuan, increased 7.6 percent.

 

 

 

In terms of different areas, the retail sales of consumer goods in urban areas was 2,444.7 billion yuan in October, up by 10.8percent, year-on-year; while that in rural areas was 383.2 billion yuan, up by 12.2percent, year-on-year. From January to October, the retail sales of consumer goods in urban areas was 21,029.0 billion yuan, up by 10.4 percent year-on-year;while that in rural areas was 3,406.9 billion yuan, up by 11.8 percent.

 

In terms of different consumption patterns, the catering services in October gained 317.5 billion yuan, up by 12.4 percent, year-on-year. The retail sales of goods gained 2,510.4 billion yuan, up by 10.8 percent. From January to October, the catering services gained 2624.6 billion yuan, up by 11.8 percent, year-on-year; the retail sales of goods gained 21,811.3 billion yuan, up by 10.4 percent.

 

The retail sales amount of goods of units above designated size in Octoberwas 1,179.6 billion yuan, up by 8.3 percent year-on-year. From January to October, the retail sales amount of goods of units above designated size was 10,685.4 billion yuan, up by 7.6percent year-on-year.

 

From January to October, the national online retail salesof goods and services was 2,948.4billion yuan, increased 34.6 percent year-on-year. Of which, the online retail sales of physical goods was 2445.4billion yuan, increased 33.0 percent, accounting for 10.0 percent of the total retail sales of consumer goods; the online retail sales of non-physical goods was 503.0 billion yuan, increased 43.1 percent. Of the online retail sales of physical goods, food, clothing and other commodities went up by 41.2 percent, 24.4 percent and 36.2 percent respectively.

 

Total Retail Sales of Consumer Goods in October

 

Item

October

Jan-October

 

Absolute Value

(100 million yuan)

Y/Y

(%)

Absolute Value

(100 million yuan)

Y/Y

(%)

 

 

 

 

 

 

 

Total Retail Sales of Consumer Goods

28279

11.0

244359

10.6

 Of Which: Retail Sales of the Enterprises (units) above Designated Size

12612

8.4

113833

7.6

 Of Which: Online Retail Sales of Physical Goods

- 

- 

24454

33.0

Grouped by Different Areas

 

 

 

 

 City

24447

10.8

210290

10.4

 At and Below County Level

3832

12.2

34069

11.8

Grouped by Consumption Patterns

 

 

 

 

 Catering Services

3175

12.4

26246

11.8

  Of which: Income of Catering Services of the Enterprises (units) above Designated Size

816

8.8

6980

7.2

 Retail Sales of Goods

25104

10.8

218113

10.4

  Of which: Income of Retail Sales of Goods of the Enterprises (units) above Designated Size

11796

8.3

106854

7.6

   Of which: Grain, Oil, Foodstuff

1206

16.7

10847

14.5

Beverages,

174

14.5

1597

15.3

Tobacco and Liquor

342

14.8

3182

12.4

      Garments, Footwear, Hats, Knitwear

1221

9.8

10596

10.2

      Cosmetics

181

10.6

1651

9.2

      Gold, Silver and Jewelry

249

4.0

2504

7.1

      Commodities

425

10.1

3902

11.6

      Household Appliances and AV Equipment

737

7.1

6602

10.4

      Traditional Chinese and Western Medicines

647

11.0

6338

14.4

      Cultural and Office Appliances

263

15.5

2347

15.3

      Furniture

235

12.4

1936

16.2

      Communication Appliances

363

36.6

2816

35.9

      Petroleum and Related Products

1578

-7.1

15138

-6.9

      Automobile

3117

7.1

28452

4.5

      Building and Decoration Materials

294

19.7

2358

18.7

 

 

 

 

 

 

Notes:

1.The growth rate in this table are all nominal growth rate.

2.For parts of data, the total is not equal to the total of sub-items due to round-off.

 

Annotations:

 

1. Explanatory Notes

 

Total Retail Sales of Consumer Goods: refers to the sales of physical commodity or the income of catering services sold or provided by enterprises (units) to individuals, social organizations for non-production and non-operation purposes.

 

Online Retail Sales: refers to the sales of goods and services got through public online trading platform (including self-built websites and third-party platform). Goods and services include physical goods and non-physical goods (such as virtual product, services). 

 

The total retail sales of consumer goods includes online retail sales of physical goods, excludes online retail sales ofnon-physical goods.

 

2.Statistical Coverage

 

The corporate enterprises, industrial activity units or self-employed individuals which retail goods or provide catering services. Enterprises (units) above designated size refer to those wholesale enterprises (units) with an annual revenue from primary business of 20 million yuan and above, those retail enterprises (units) with an annual revenue from primary business of 5 million yuan and above, and those hotel and catering enterprises (units) with an annual revenue from primary business of 2 million yuan and above.

 

3. Survey Methods

 

All enterprises (units) above designated size are surveyed, while the data of enterprises (units) below designated size are collected by sampling survey.

 

4. Month-on-Month Figure Revision

 

According to the auto-revision function of the seasonal adjustment model, the growth rate of the total retail sales of consumer goods sinceOctober2014 was revised. The revised figures and figures in October 2015 are as follows:

 

The Month-on-Month Growth Rate

of Total Retail Sales of Consumer Goods

 

Months

Growth Rate (%)

 

 

2014-October

0.91

November

0.87

December

0.98

2015-January

0.61

February

1.10

March

0.68

April

0.79

May

0.87

June

0.98

July

0.79

August

0.91

September

0.87

October

0.83

 

 

 

5.Data of the total retail sales of consumer goods in 2013 was revised according to the results of the Third National Economic Census, and data of the total retail sales of consumer goods in 2014 was adjusted accordingly.

 

 

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