Total Retail Sales of Consumer Goods in October 2015

In October2015, the total retail sales of consumer goods reached 2,827.9 billion yuan, up by 11.0 percent year-on-year (nominal growth rate. The real growth rate was 11.0 percent. The follows are nominal growth rates if there’s no additional explanation). Of the total, the retail sales of consumer goods of unitsabove designated size was 1,261.2 billion yuan, increased 8.4 percent.

From January to October, the total retail sales of consumer goods reached 24,435.9 billion yuan, up by 10.6 percent year-on-year. Of the total, the retail sales of consumer goods of unitsabove designated size was 11,383.3 billion yuan, increased 7.6 percent.

In terms of different areas, the retail sales of consumer goods in urban areas was 2,444.7 billion yuan in October, up by 10.8percent, year-on-year; while that in rural areas was 383.2 billion yuan, up by 12.2percent, year-on-year. From January to October, the retail sales of consumer goods in urban areas was 21,029.0 billion yuan, up by 10.4 percent year-on-year;while that in rural areas was 3,406.9 billion yuan, up by 11.8 percent.

In terms of different consumption patterns, the catering services in October gained 317.5 billion yuan, up by 12.4 percent, year-on-year. The retail sales of goods gained 2,510.4 billion yuan, up by 10.8 percent. From January to October, the catering services gained 2624.6 billion yuan, up by 11.8 percent, year-on-year; the retail sales of goods gained 21,811.3 billion yuan, up by 10.4 percent.

The retail sales amount of goods of units above designated size in Octoberwas 1,179.6 billion yuan, up by 8.3 percent year-on-year. From January to October, the retail sales amount of goods of units above designated size was 10,685.4 billion yuan, up by 7.6percent year-on-year.

From January to October, the national online retail salesof goods and services was 2,948.4billion yuan, increased 34.6 percent year-on-year. Of which, the online retail sales of physical goods was 2445.4billion yuan, increased 33.0 percent, accounting for 10.0 percent of the total retail sales of consumer goods; the online retail sales of non-physical goods was 503.0 billion yuan, increased 43.1 percent. Of the online retail sales of physical goods, food, clothing and other commodities went up by 41.2 percent, 24.4 percent and 36.2 percent respectively.

Annotations:

1. Explanatory Notes

Total Retail Sales of Consumer Goods: refers to the sales of physical commodity or the income of catering services sold or provided by enterprises (units) to individuals, social organizations for non-production and non-operation purposes.

Online Retail Sales: refers to the sales of goods and services got through public online trading platform (including self-built websites and third-party platform). Goods and services include physical goods and non-physical goods (such as virtual product, services). 

The total retail sales of consumer goods includes online retail sales of physical goods, excludes online retail sales ofnon-physical goods.

2.Statistical Coverage

The corporate enterprises, industrial activity units or self-employed individuals which retail goods or provide catering services. Enterprises (units) above designated size refer to those wholesale enterprises (units) with an annual revenue from primary business of 20 million yuan and above, those retail enterprises (units) with an annual revenue from primary business of 5 million yuan and above, and those hotel and catering enterprises (units) with an annual revenue from primary business of 2 million yuan and above.

3. Survey Methods

All enterprises (units) above designated size are surveyed, while the data of enterprises (units) below designated size are collected by sampling survey.

4. Month-on-Month Figure Revision

According to the auto-revision function of the seasonal adjustment model, the growth rate of the total retail sales of consumer goods sinceOctober2014 was revised. The revised figures and figures in October 2015 are as follows:

5.Data of the total retail sales of consumer goods in 2013 was revised according to the results of the Third National Economic Census, and data of the total retail sales of consumer goods in 2014 was adjusted accordingly.