Total Retail Sales of Consumer Goods in November 2014
National Bureau of Statistics of China2014-12-12 16:59




In November 2014, the total retail sales of consumer goods reached 2,347.5 billion yuan, up by 11.7 percent year-on-year (nominal growth rate. The real growth rate was 11.2 percent. The follows are nominal growth rates if there’s no additional explanation). Of the total, the retail sales of consumer goods of units above designated size was 1,179.4 billion yuan, increased 8.7 percent. From January to November, the total retail sales of consumer goods reached 23,659.3 billion yuan, up by 12.0 percent year-on-year. Of which, the online retail sales [1] of units above designated size was 385.8 billion yuan, increased 55.9 percent.

 

 

In terms of different areas, the retail sales of consumer goods in urban areas was 2,031.6 billion yuan in November, up by 11.6 percent, year-on-year; while that in rural areas was 315.9 billion yuan, up by 12.5 percent, year-on-year. From January to November, the retail sales of consumer goods in urban areas was 20,420.1 billion yuan, up by 11.8 percent, year-on-year; while that in rural areas was 3,239.1 billion yuan, up by 12.9 percent.

 

In terms of different consumption patterns, the catering services in November gained 254.1 billion yuan, up by 9.8 percent, year-on-year. The retail sales of goods gained 2,093.3 billion yuan, up by 12.0 percent. From January to November, the catering services gained 2,513.3 billion yuan, up by 9.7 percent, year-on-year; the retail sales of goods gained 21,146.0 billion yuan, up by 12.2 percent.

 

The retail sales amount of goods of units above designated size was 1,105.4 billion yuan, up by 9.2 percent. From January to November, the retail sales amount of goods of units above designated size was 11,109.7 billion yuan, up by 9.8 percent.

 

Total Retail Sales of Consumer Goods in November

 

 

Item

November

Jan-Nov

 

Absolute Value

(100 million yuan)

Y/Y

(%)

Absolute Value

(100 million yuan)

Y/Y

(%)

 

 

 

 

 

 

 

Total Retail Sales of Consumer Goods

23475

11.7

236593

12.0

 

 Of Which: Retail Sales of the Enterprises (units) above Designated Size

11794

8.7

118451

9.3

 

Grouped by Different Areas

 

 

 

 

 

 City

20316

11.6

204201

11.8

 

 At and Below County Level

3159

12.5

32391

12.9

 

Grouped by Consumption Patterns

 

 

 

 

 

 Catering Services

2541

9.8

25133

9.7

 

  Of which: Income of Catering Services of the Enterprises (units) above Designated Size

740

2.4

7353

2.1

 

 Retail Sales of Goods

20933

12.0

211460

12.2

 

  Of which: Income of Retail Sales of Goods of the Enterprises (units) above Designated Size

11054

9.2

111097

9.8

 

   Of which: Grain, Oil, Foodstuff, Beverages, Tobacco and Liquor

1523

13.0

15277

10.9

 

      Garments, Footwear, Hats, Knitwear

1231

13.4

11087

10.9

 

      Cosmetics

163

10.3

1640

10.3

 

      Gold, Silver and Jewelry

232

11.5

2680

-0.7

 

      Commodities

395

15.2

3937

11.5

 

      Household Appliances and AV Equipment

648

11.3

6787

8.7

 

      Traditional Chinese and Western Medicines

599

13.9

6215

15.0

 

      Cultural and Office Appliances

231

9.2

2275

11.2

 

      Furniture

218

12.8

2013

14.0

 

      Communication Appliances

300

57.2

2334

29.7

 

      Petroleum and Related Products

1630

2.6

18185

7.2

 

      Automobile

2835

2.0

29374

7.9

 

      Building and Decoration Materials

282

15.5

2465

13.7

 

 

 

 

 

 

 

Notes:

1.The growth rate in this table are all nominal growth rate.

2.For parts of data, the total is not equal to the total of sub-items due to round-off.

 

 

Note: [1] Online retail sales of units above designated size refers to the retail sales of consumer goods got by units above designated size, through public online trading platform (including self-built websites and third-party platform).

 

Annotations:

 

1. Explanatory Notes

 

Total Retail Sales of Consumer Goods: refers to the sales of physical commodity or the income of catering services sold or provided by enterprises (units) to individuals, social organizations for non-production and non-operation purposes.

 

2.Statistical Coverage

 

The corporate enterprises, industrial activity units or self-employed individuals which retail goods or provide catering services. Enterprises (units) above designated size refer to those wholesale enterprises (units) with an annual revenue from primary business of 20 million yuan and above, those retail enterprises (units) with an annual revenue from primary business of 5 million yuan and above, and those hotel and catering enterprises (units) with an annual revenue from primary business of 2 million yuan and above.

 

3. Survey Methods

 

All enterprises (units) above designated size are surveyed, while the data of enterprises (units) below designated size are collected by sampling survey.

 

4. Month-on-Month Figure Revision

 

According to the auto-revision function of the seasonal adjustment model, the growth rate of the total retail sales of consumer goods since November 2013 was revised. The revised figures and figures for November 2014 are as follows:

 

The Month-on-Month Growth Rate

of Total Retail Sales of Consumer Goods

 

Months

Growth Rate (%)

 

 

2013-November

1.00

December

0.97

2014-January

0.84

February

0.94

March

0.99

April

0.82

May

1.11

June

0.91

July

0.87

August

0.89

September

0.86

October

0.98

November

0.89

 

 

 

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