Total Retail Sales of Consumer Goods in April 2014

In April 2014, the total retail sales of consumer goods reached 1,970.1 billion yuan, up by 11.9 percent year-on-year (nominal growth rate. The real growth rate was 10.9 percent. The follows are nominal growth rates if there’s no additional explanation). Of the total, the retail sales of consumer goods of units above designated size was 1,001.0 billion yuan, increased 9.4 percent. From January to April, the total retail sales of consumer goods reached 8,178.2 billion yuan, up by 12.0 percent year-on-year. Of which, the online retail sales [1] of units above designated size was 113.90 billion yuan, increased 52.0 percent.

In terms of different areas, the retail sales of consumer goods in urban areas was 1,706.0 billion yuan in April, up by 11.7 percent, year-on-year; while that in rural areas was 264.1 billion yuan, up by 13.2 percent, year-on-year. From January to April, the retail sales of consumer goods in urban areas was 7,061.4 billion yuan, up by 11.8 percent, year-on-year; while that in rural areas was 1,116.9 billion yuan, up by 12.9 percent.

In terms of different consumption patterns, the catering services in April gained 201.7 billion yuan, up by 10.7 percent, year-on-year. The retail sales of goods gained 1,768.4 billion yuan, up by 12.1 percent. From January to April, the catering services gained 848.2 billion yuan, up by 10.0 percent, year-on-year; the retail sales of goods gained 7,330.1 billion yuan, up by 12.2 percent.

The retail sales amount of goods of units above designated size was 941.7 billion yuan, up by 9.6 percent. From January to April, the retail sales amount of goods of units above designated size was 3,780.2 billion yuan, up by 10.1 percent.

Note: [1] Online retail sales of units above designated size refers to the retail sales of consumer goods got by units above designated size, through public online trading platform (including self-built websites and third-party platform).

Annotations:

1. Explanatory Notes

Total Retail Sales of Consumer Goods: refers to the sales of physical commodity or the income of catering services sold or provided by enterprises (units) to individuals, social organizations for non-production and non-operation purposes.

2.Statistical Coverage

The corporate enterprises, industrial activity units or self-employed individuals which retail goods or provide catering services. Enterprises (units) above designated size refer to those wholesale enterprises (units) with an annual revenue from primary business of 20 million yuan and above, those retail enterprises (units) with an annual revenue from primary business of 5 million yuan and above, and those hotel and catering enterprises (units) with an annual revenue from primary business of 2 million yuan and above.

3. Survey Methods

All enterprises (units) above designated size are surveyed, while the data of enterprises (units) below designated size are collected by sampling survey.

4. Month-on-Month Figure Revision

According to the auto-revision function of the seasonal adjustment model, the growth rate of the total retail sales of consumer goods since April 2013 was revised. The revised figures and figures for April 2014 are as follows: