In November, the total retail sales of consumer goods reached 1,847.7 billion yuan, up by 14.9 percent year-on-year (nominal growth rate. The real growth rate was 13.6 percent. The follows are nominal growth rates if there’s no additional explanation). Of the total, the retail sales of consumer goods of industrial enterprises (units) above designated size was 939.5 billion yuan, increased 15.1 percent. From January to November, the total retail sales of consumer goods reached 18,683.3 billion yuan, up by 14.2 percent year-on-year (actual increase was 12.0 percent after deducting price factors). The total retail sales of consumer goods increased 1.47 percent in November, month-on-month.

In terms of different areas, the retail sales of consumer goods in urban areas was 1,603.1 billion yuan in November, up by 15.0 percent, year-on-year; while that in rural areas was 244.6 billion yuan, up by 14.6 percent, year-on-year.

In terms of different consumption patterns, the catering services in November gained 211.5 billion yuan, up by 14.2 percent, year-on-year; the retail sales of goods gained 1,672.7 billion yuan, up by 14.6 percent, year-on-year, of which, the amount of enterprises (units) above designated size was 865.2 billion yuan, up by 15.3 percent, year-on-year.

Total Retail Sales of Consumer Goods in November
Item	November		Jan-Nov
	Absolute Value (100 million yuan)	Y/Y (%)	Absolute Value (100 million yuan)	Y/Y (%)
Total Retail Sales of Consumer Goods	18477	14.9	186833	14.2
Of Which: Retail Sales of the Enterprises (units) above Designated Size	9395	15.1	90347	14.5
Grouped by Different Areas
City	16031	15.0	161806	14.2
At and Below County Level	2446	14.6	25026	14.4
Grouped by Consumption Patterns
Catering Services	2115	14.2	20996	13.4
Of which: Income of Catering Services of the Enterprises (units) above Designated Size	742	12.6	6989	12.7
Retail Sales of Goods	16362	15.0	165837	14.3
Of which: Income of Retail Sales of Goods of the Enterprises (units) above Designated Size	8652	15.3	83358	14.7
Of which: Grain, Oil, Foodstuff, Beverages, Tobacco and Liquor	1122	18.5	11120	17.8
Garments, Footwear, Hats, Knitwear	1011	20.6	8611	18.2
Cosmetics	125	21.6	1204	17.0
Gold, Silver and Jewelry	181	20.4	1985	15.6
Commodities	304	17.5	3022	17.0
Sports and Recreation Articles	36	12.9	366	9.2
Household Appliances and AV Equipment	504	11.3	5286	6.9
Traditional Chinese and Western Medicines	438	19.8	4339	23.1
Cultural and Office Appliances	209	18.2	1950	18.4
Furniture	158	23.9	1375	26.3
Communication Appliances	139	15.2	1386	30.6
Petroleum and Related Products	1446	15.5	15178	16.7
Automobile	2215	8.3	21140	7.1
Building and Decoration Materials	209	19.0	1739	24.8
Notes: 1.The growth rate in this table are all nominal growth rate. 2.For parts of data, the total is not equal to the total of sub-items due to round-off.

Annotations:

1. Explanatory Notes

Total Retail Sales of Consumer Goods: refers to the sales of physical commodity or the income of catering services sold or provided by enterprises (units) to individuals, social organizations for non-production and non-operation purposes.

2.Statistical Coverage

The corporate enterprises, industrial activity units or self-employed individuals which retail goods or provide catering services. Enterprises (units) above designated size refer to those wholesale enterprises (units) with an annual revenue from primary business of 20 million yuan and above, those retail enterprises (units) with an annual revenue from primary business of 5 million yuan and above, and those hotel and catering enterprises (units) with an annual revenue from primary business of 2 million yuan and above.

3. Survey Methods

All enterprises (units) above designated size are surveyed, while the data of enterprises (units) below designated size are collected by sampling survey.

4. Month-on-Month Figure Revision

According to the auto-revision function of the seasonal adjustment model, the growth rate of the total retail sales of consumer goods from November 2011 was revised. The revised figures and figures for November are as follows: