In August, the total retail sales of consumer goods reached 1,665.9 billion yuan, up by 13.2 percent year-on-year (Nominal growth rate. The real growth rate was 12.1 percent. The follows are nominal growth rates if there’s no additional explanation). Of the total, the retail sales of consumer goods of industrial enterprises (units) above designated size was 814.9 billion yuan, increased 13.1 percent. From January to August, the total retail sales of consumer goods reached 13,119.5 billion yuan, up by 14.1 percent year-on-year (actual increase was 11.4 percent after deducting price factors). The total retail sales of consumer goods increased 1.28 percent in August, month-on-month.

In terms of different areas, the retail sales of consumer goods in urban areas was 1,448.2 billion yuan in August, up by 13.1 percent, year-on-year; while that in rural areas was 217.7 billion yuan, up by 14.3 percent, year-on-year.

In terms of different consumption patterns, the catering services in August gained 193.6 billion yuan, up by 13.1 percent, year-on-year; the retail sales of goods gained 1,472.3 billion yuan, up by 13.3 percent, year-on-year, of which, the amount of enterprises (units) above designated size was 748.6 billion yuan, up by 13.2 percent, year-on-year.

Total Retail Sales of Consumer Goods in August
Item	August		Jan-Aug
	Absolute Value (100 million yuan)	Y/Y (%)	Absolute Value (100 million yuan)	Y/Y (%)
Total Retail Sales of Consumer Goods	16659	13.2	131195	14.1
Of Which: Retail Sales of the Enterprises (units) above Designated Size	8149	13.1	62622	14.4
Grouped by Different Areas
City	14482	13.1	113759	14.0
At and Below County Level	2177	14.3	17436	14.3
Grouped by Consumption Patterns
Catering Services	1936	13.1	14602	13.1
Of which: Income of Catering Services of the Enterprises (units) above Designated Size	663	11.8	4819	12.8
Retail Sales of Goods	14723	13.3	116593	14.2
Of which: Income of Retail Sales of Goods of the Enterprises (units) above Designated Size	7486	13.2	57803	14.5
Of which: Grain, Oil, Foodstuff, Beverages, Tobacco and Liquor	981	16.7	7681	17.1
Garments, Footwear, Hats, Knitwear	669	21.1	5864	17.5
Cosmetics	101	17.9	832	16.4
Gold, Silver and Jewelry	179	14.9	1434	16.1
Commodities	279	17.5	2116	16.9
Sports and Recreation Articles	34	12.9	255	7.4
Household Appliances and AV Equipment	467	12.1	3680	5.1
Traditional Chinese and Western Medicines	401	21.1	3032	23.8
Cultural and Office Appliances	195	21.9	1306	19.9
Furniture	128	25.8	913	25.4
Communication Appliances	127	27.9	957	34.4
Petroleum and Related Products	1404	13.2	10719	16.2
Automobile	1954	2.4	14779	7.7
Building and Decoration Materials	164	24.2	1141	25.5
Notes: 1.The growth rate in this table are all nominal growth rate. 2.For parts of data, the total is not equal to the total of sub-items due to round-off.

Annotations:

1. Explanatory Notes

Total Retail Sales of Consumer Goods: refers to the sales of physical commodity or the income of catering services sold or provided by enterprises (units) to individuals, social organizations for non-production and non-operation purposes.

2.Statistical Coverage

The corporate enterprises, industrial activity units or self-employed individuals which retail goods or provide catering services. Enterprises (units) above designated size refer to those wholesale enterprises (units) with an annual revenue from primary business of 20 million yuan and above, those retail enterprises (units) with an annual revenue from primary business of 5 million yuan and above, and those hotel and catering enterprises (units) with an annual revenue from primary business of 2 million yuan and above.

3. Survey Methods

All enterprises (units) above designated size are surveyed, while the data of enterprises (units) below designated size are collected by sampling survey.

4. Month-on-Month Figure Revision

According to the auto-revision function of the seasonal adjustment model, the growth rate of the total retail sales of consumer goods from August 2011 was revised. The revised figures and figures for August are as follows: