In November 2011, the total retail sales of consumer goods attained 1612.9 billion yuan, up 17.3 percent year-on-year (Nominal growth rate. The real growth rate was 12.8 percent. The follows are nominal growth rates if there’s no additional explanation). Of the total, the retail sales of consumer goods of industrial enterprises (units) above designated size was 774.5 billion yuan, increased 21.5 percent. From January to November, the total retail sales of consumer goods amounted to 16348.6 billion yuan, up 17.0 percent of nominal growth rate, (or up 11.4 percent of real growth rate) year-on-year. Month-on-month increase of the total retail sales of consumer goods in November was 1.27 percent.

In terms of different areas, the retail sales of consumer goods in cities was 1396.9 billion yuan this month, up 17.3 percent, year-on-year; while that in rural areas was 216.0 billion yuan, up 17.2 percent, year-on-year.

In terms of different consumption patterns, the catering services in November gained 186.5 billion yuan, up 17.7 percent, year-on-year; the retail sales of goods achieved 1426.4 billion yuan, up 17.2 percent, year-on-year, of which, the amount of enterprises (units) above designated size was 713.8 billion yuan, up 21.4 percent, year-on-year.

Total Retail Sales of Consumer Goods in November
Item	November		Jan-Nov Accumulated
	Absolute Value (100 million yuan)	Y/Y (%)	Absolute Value (100 million yuan)	Y/Y (%)
Total Retail Sales of Consumer Goods	16129	17.3	163486	17.0
Of Which: Retail Sales of the Enterprises (units) above Designated Size	7745	21.5	75548	22.8
Grouped by Different Areas
City	13969	17.3	141589	17.1
At and Below County Level	2160	17.2	21897	16.6
Grouped by Consumption Patterns
Catering Services	1865	17.7	18547	16.7
Of which: Income of Catering Services of the Enterprises (units) above Designated Size	606	22.6	5767	19.2
Retail Sales of Goods	14264	17.2	144939	17.1
Of which: Income of Retail Sales of Goods of the Enterprises (units) above Designated Size	7138	21.4	69781	23.2
Of which: Grain, Oil, Foodstuff, Beverages, Tobacco and Liquor	920	24.7	9256	24.9
Garments, Footwear, Hats, Knitwear	805	22.5	7005	23.9
Cosmetics	99	17.3	992	18.9
Gold, Silver and Jewelry	142	16.2	1657	42.9
Commodities	251	24.0	2490	24.2
Sports and Recreation Articles	31	15.1	330	12.9
Household Appliances and AV Equipment	440	25.0	4807	20.3
Traditional Chinese and Western Medicines	343	23.0	3345	20.9
Cultural and Office Appliances	163	34.5	1431	26.7
Furniture	121	34.4	1041	31.9
Communication Appliances	96	31.3	961	27.8
Petroleum and Related Products	1253	31.4	13128	38.0
Automobile	1897	11.4	18467	15.2
Building and Decoration Materials	152	28.4	1220	29.2
Notes: 1.The growth rate in this table are all nominal growth rate. 2.For parts of data, the total is not equal to sub-items due to round-off.