Total Retail Sales of Consumer Goods in March 2015

National Bureau of Statistics of China 2015-04-15 16:10 Print| Large| Medium| Small

In March 2015, the total retail sales of consumer goods reached 2,272.3 billion yuan, up by 10.2 percent year-on-year (nominal growth rate. The real growth rate was 10.2 percent. The follows are nominal growth rates if there’s no additional explanation). Of the total, the retail sales of consumer goods of units above designated size was 1,083.4 billion yuan, increased 7.1 percent.

From January to March, the total retail sales of consumer goods reached 7,071.5 billion yuan, up by 10.6 percent year-on-year. Of the total, the retail sales of consumer goods of units above designated size was 3,247.2 billion yuan, increased 7.8 percent.

In terms of different areas, the retail sales of consumer goods in urban areas was 1,957.4 billion yuan in March, up by 10.0 percent, year-on-year; while that in rural areas was 314.9 billion yuan, up by 11.5 percent, year-on-year. From January to March, the retail sales of consumer goods in urban areas was 6,070.9 billion yuan, up by 10.4 percent year-on-year; while that in rural areas was 1,000.7 billion yuan, up by 11.6 percent.

In terms of different consumption patterns, the catering services in March gained 237.9 billion yuan, up by 11.5 percent, year-on-year. The retail sales of goods gained 2,034.4 billion yuan, up by 10.1 percent. From January to March, the catering services gained 745.8 billion yuan, up by 11.3 percent, year-on-year; the retail sales of goods gained 6,325.7 billion yuan, up by 10.5 percent.

The retail sales amount of goods of units above designated size in March was 1,019.9 billion yuan, up by 6.8 percent year-on-year. From January to March, the retail sales amount of goods of units above designated size was 3,053.4 billion yuan, up by 7.8 percent year-on-year.

From January to March, the national online retail sales of goods and services was 760.7 billion yuan, increased 41.3 percent year-on-year. Of which, the online retail sales of goods was 631.0 billion yuan, increased 41.0 percent, accounting for 8.9 percent of the total retail sales of consumer goods; the online retail sales of services was 129.7 billion yuan, increased 43.0 percent. Of the online retail sales of goods, the food, clothing and other commodities went up by 51.0 percent, 33.7 percent and 43.7 percent respectively.

Total Retail Sales of Consumer Goods in March
Item	March		Jan-Mar
Item	Absolute Value (100 million yuan)	Y/Y (%)	Absolute Value (100 million yuan)	Y/Y (%)

Total Retail Sales of Consumer Goods	22723	10.2	70715	10.6
Of Which: Retail Sales of the Enterprises (units) above Designated Size	10834	7.1	32472	7.8
Of Which: Online Retail Sales of Goods	—	—	6310	41.0
Grouped by Different Areas
City	19574	10.0	60709	10.4
At and Below County Level	3149	11.5	10007	11.6
Grouped by Consumption Patterns
Catering Services	2379	11.5	7458	11.3
Of which: Income of Catering Services of the Enterprises (units) above Designated Size	634	6.5	1938	5.5
Retail Sales of Goods	20344	10.1	63257	10.5
Of which: Income of Retail Sales of Goods of the Enterprises (units) above Designated Size	10199	6.8	30534	7.8
Of which: Grain, Oil, Foodstuff, Beverages, Tobacco and Liquor	1397	13.8	4652	10.8
Garments, Footwear, Hats, Knitwear	1009	13.9	3302	10.5
Cosmetics	177	10.4	497	10.1
Gold, Silver and Jewelry	258	19.3	819	3.6
Commodities	372	15.6	1128	14.9
Household Appliances and AV Equipment	627	16.2	1782	13.7
Traditional Chinese and Western Medicines	602	12.7	1770	15.1
Cultural and Office Appliances	229	21.9	608	14.2
Furniture	191	20.3	486	15.4
Communication Appliances	244	37.0	733	38.0
Petroleum and Related Products	1532	-8.0	4202	-7.2
Automobile	2684	-1.3	8205	6.5
Building and Decoration Materials	216	21.2	558	15.8

Notes: 1.The growth rate in this table are all nominal growth rate. 2.For parts of data, the total is not equal to the total of sub-items due to round-off.

Annotations:

1. Explanatory Notes

Total Retail Sales of Consumer Goods: refers to the sales of physical commodity or the income of catering services sold or provided by enterprises (units) to individuals, social organizations for non-production and non-operation purposes.

Online Retail Sales of Goods and Services: refers to the sales of goods and services got through public online trading platform (including self-built websites and third-party platform). Online retail sales of goods and services = online retail sales of goods + online retail sales of services.

The total retail sales of consumer goods includes online retail sales of goods, excludes online retail sales of services.

2.Statistical Coverage

The corporate enterprises, industrial activity units or self-employed individuals which retail goods or provide catering services. Enterprises (units) above designated size refer to those wholesale enterprises (units) with an annual revenue from primary business of 20 million yuan and above, those retail enterprises (units) with an annual revenue from primary business of 5 million yuan and above, and those hotel and catering enterprises (units) with an annual revenue from primary business of 2 million yuan and above.

3. Survey Methods

All enterprises (units) above designated size are surveyed, while the data of enterprises (units) below designated size are collected by sampling survey.

4. Month-on-Month Figure Revision

According to the auto-revision function of the seasonal adjustment model, the growth rate of the total retail sales of consumer goods since March 2014 was revised. The revised figures and figures in March 2015 are as follows:

The Month-on-Month Growth Rate of Total Retail Sales of Consumer Goods
Months	Growth Rate (%)

2014-March	1.10
April	0.81
May	1.01
June	0.88
July	0.84
August	0.83
September	0.79
October	0.91
November	0.85
December	0.93
2015-January	0.58
February	0.97
March	0.71

5. Data of the total retail sales of consumer goods in 2013 was revised according to the results of the Third National Economic Census, and data of the total retail sales of consumer goods in 2014 was adjusted accordingly.