Total Retail Sales of Consumer Goods in the First Two Months of 2015
In the first two months of 2015, the total retail sales of consumer goods reached 4,799.3 billion yuan, up by 10.7 percent year-on-year (nominal growth rate. The real growth rate was 11.0 percent. The follows are nominal growth rates if there’s no additional explanation). Of the total, the retail sales of consumer goods of units above designated size was 2,184.0 billion yuan, increased 8.1 percent.
In terms of different areas, the retail sales of consumer goods in urban areas was 4,113.5 billion yuan in the first two months, up by 10.6 percent, year-on-year; while that in rural areas was 685.8 billion yuan, up by 11.4 percent.
In terms of different consumption patterns, the catering services in the first two months gained 507.9 billion yuan, up by 11.2 percent, year-on-year. The retail sales of goods gained 4,291.3 billion yuan, up by 10.7 percent.
The retail sales amount of goods of units above designated size in the first two months was 2.048.4 billion yuan, up by 8.4 percent, year-on-year.
In the first two months of 2015, the national online retail sales of goods and services was 475.1 billion yuan, increased 44.6 percent year-on-year. Of which, the online retail sales of goods was 399.1 billion yuan, increased 47.4 percent, accounting for 8.3 percent of the total retail sales of consumer goods; the online retail sales of services was 76.0 billion yuan, increased 31.4 percent.
| Total Retail Sales of Consumer Goods in Jan-Feb
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| Item | Jan-Feb Accumulated | |
| Absolute Value (100 million yuan) | Y/Y (%) | |
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| Total Retail Sales of Consumer Goods | 47993 | 10.7 |
| Of Which: Retail Sales of the Enterprises (units) above Designated Size | 21840 | 8.1 |
| Of Which: Online Retail Sales of Goods | 3991 | 47.4 |
| Grouped by Different Areas |
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| City | 41135 | 10.6 |
| At and Below County Level | 6858 | 11.6 |
| Grouped by Consumption Patterns |
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| Catering Services | 5079 | 11.2 |
| Of which: Income of Catering Services of the Enterprises (units) above Designated Size | 1356 | 5.1 |
| Retail Sales of Goods | 42913 | 10.7 |
| Of which: Income of Retail Sales of Goods of the Enterprises (units) above Designated Size | 20484 | 8.4 |
| Of which: Grain, Oil, Foodstuff, Beverages, Tobacco and Liquor | 3278 | 9.6 |
| Garments, Footwear, Hats, Knitwear | 2329 | 9.1 |
| Cosmetics | 322 | 9.9 |
| Gold, Silver and Jewelry | 564 | -2.4 |
| Commodities | 763 | 14.6 |
| Household Appliances and AV Equipment | 1169 | 12.4 |
| Traditional Chinese and Western Medicines | 1191 | 16.4 |
| Cultural and Office Appliances | 379 | 10.0 |
| Furniture | 298 | 12.4 |
| Communication Appliances | 492 | 38.5 |
| Petroleum and Related Products | 2667 | -6.7 |
| Automobile | 5549 | 10.8 |
| Building and Decoration Materials | 349 | 12.5 |
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| Notes: 1.The growth rate in this table are all nominal growth rate. 2.For parts of data, the total is not equal to the total of sub-items due to round-off. | ||
Annotations:
1. Explanatory Notes
Total Retail Sales of Consumer Goods: refers to the sales of physical commodity or the income of catering services sold or provided by enterprises (units) to individuals, social organizations for non-production and non-operation purposes.
Online Retail Sales of Goods and Services: refers to the sales of goods and services got through public online trading platform (including self-built websites and third-party platform). Online retail sales of goods and services = online retail sales of goods + online retail sales of services.
The total retail sales of consumer goods includes online retail sales of goods, excludes online retail sales of services.
2.Statistical Coverage
The corporate enterprises, industrial activity units or self-employed individuals which retail goods or provide catering services. Enterprises (units) above designated size refer to those wholesale enterprises (units) with an annual revenue from primary business of 20 million yuan and above, those retail enterprises (units) with an annual revenue from primary business of 5 million yuan and above, and those hotel and catering enterprises (units) with an annual revenue from primary business of 2 million yuan and above.
3. Survey Methods
All enterprises (units) above designated size are surveyed, while the data of enterprises (units) below designated size are collected by sampling survey.
4. Month-on-Month Figure Revision
According to the auto-revision function of the seasonal adjustment model, the growth rate of the total retail sales of consumer goods since February 2014 was revised. The revised figures and figures for the first two months of 2015 are as follows:
| The Month-on-Month Growth Rate of Total Retail Sales of Consumer Goods
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| Months | Growth Rate (%) |
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| 2014-February | 0.91 |
| March | 0.92 |
| April | 0.81 |
| May | 1.02 |
| June | 0.93 |
| July | 0.84 |
| August | 0.83 |
| September | 0.86 |
| October | 1.00 |
| November | 0.92 |
| December | 1.00 |
| 2015-January | 0.90 |
| February | 0.93 |
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5. In order to eliminate the impact that the Chinese New Year has no fixed dates, and enhance the comparability of the data, according to national statistical system, the data of January and February will be surveyed and released together.
6. Data of the total retail sales of consumer goods in 2013 was revised according to the results of the Third National Economic Census, and data of the total retail sales of consumer goods in 2014 was adjusted accordingly.