Total Retail Sales of Consumer Goods in October 2014

National Bureau of Statistics of China 2014-11-13 16:25 Print| Large| Medium| Small

In October 2014, the total retail sales of consumer goods reached 2,396.7 billion yuan, up by 11.5 percent year-on-year (nominal growth rate. The real growth rate was 10.8 percent. The follows are nominal growth rates if there’s no additional explanation). Of the total, the retail sales of consumer goods of units above designated size was 1,174.5 billion yuan, increased 8.3 percent. From January to October, the total retail sales of consumer goods reached 21,311.8 billion yuan, up by 12.0 percent year-on-year. Of which, the online retail sales [1] of units above designated size was 330.7 billion yuan, increased 55.6 percent.

 

 

 

In terms of different areas, the retail sales of consumer goods in urban areas was 2,075.4 billion yuan in October, up by 11.4 percent, year-on-year; while that in rural areas was 321.4 billion yuan, up by 12.4 percent, year-on-year. From January to October, the retail sales of consumer goods in urban areas was 18,388.6 billion yuan, up by 11.8 percent, year-on-year; while that in rural areas was 2,923.2 billion yuan, up by 13.0 percent.

 

In terms of different consumption patterns, the catering services in October gained 265.7 billion yuan, up by 9.7 percent, year-on-year. The retail sales of goods gained 2,131.0 billion yuan, up by 11.7 percent. From January to October, the catering services gained 2,259.1 billion yuan, up by 9.7 percent, year-on-year; the retail sales of goods gained 19,052.7 billion yuan, up by 12.3 percent.

 

The retail sales amount of goods of units above designated size was 1,098.7 billion yuan, up by 8.7 percent. From January to October, the retail sales amount of goods of units above designated size was 9,997.6 billion yuan, up by 9.9 percent.

 

Total Retail Sales of Consumer Goods in October

 

 

Item

October

Jan-Oct

 

Absolute Value

(100 million yuan)

Y/Y

(%)

Absolute Value

(100 million yuan)

Y/Y

(%)

 

 

 

 

 

 

 

Total Retail Sales of Consumer Goods

23967

11.5

213118

12.0

 

 Of Which: Retail Sales of the Enterprises (units) above Designated Size

11745

8.3

106570

9.4

 

Grouped by Different Areas

 

 

 

 

 

 City

20754

11.4

183886

11.8

 

 At and Below County Level

3214

12.4

29232

13.0

 

Grouped by Consumption Patterns

 

 

 

 

 

 Catering Services

2657

9.7

22591

9.7

 

  Of which: Income of Catering Services of the Enterprises (units) above Designated Size

758

2.1

6595

2.0

 

 Retail Sales of Goods

21310

11.7

190527

12.3

 

  Of which: Income of Retail Sales of Goods of the Enterprises (units) above Designated Size

10987

8.7

99976

9.9

 

   Of which: Grain, Oil, Foodstuff, Beverages, Tobacco and Liquor

1506

9.5

13720

10.6

 

      Garments, Footwear, Hats, Knitwear

1136

10.9

9835

10.6

 

      Cosmetics

161

6.1

1476

10.3

 

      Gold, Silver and Jewelry

248

11.7

2448

-1.7

 

      Commodities

385

11.9

3531

11.1

 

      Household Appliances and AV Equipment

710

6.5

6114

8.4

 

      Traditional Chinese and Western Medicines

592

15.3

5582

15.1

 

      Cultural and Office Appliances

228

13.3

2037

11.4

 

      Furniture

222

11.7

1789

14.1

 

      Communication Appliances

258

42.3

2024

26.4

 

      Petroleum and Related Products

1738

4.3

16506

7.7

 

      Automobile

2821

4.5

26694

8.6

 

      Building and Decoration Materials

273

11.2

2175

13.4

 

 

 

 

 

 

 

Notes:

1.The growth rate in this table are all nominal growth rate. 

2.For parts of data, the total is not equal to the total of sub-items due to round-off.

 

 

Note: [1] Online retail sales of units above designated size refers to the retail sales of consumer goods got by units above designated size, through public online trading platform (including self-built websites and third-party platform).

 

Annotations:

 

1. Explanatory Notes

 

Total Retail Sales of Consumer Goods: refers to the sales of physical commodity or the income of catering services sold or provided by enterprises (units) to individuals, social organizations for non-production and non-operation purposes.

 

2.Statistical Coverage

 

The corporate enterprises, industrial activity units or self-employed individuals which retail goods or provide catering services. Enterprises (units) above designated size refer to those wholesale enterprises (units) with an annual revenue from primary business of 20 million yuan and above, those retail enterprises (units) with an annual revenue from primary business of 5 million yuan and above, and those hotel and catering enterprises (units) with an annual revenue from primary business of 2 million yuan and above.

 

3. Survey Methods

 

All enterprises (units) above designated size are surveyed, while the data of enterprises (units) below designated size are collected by sampling survey.

 

4. Month-on-Month Figure Revision

 

According to the auto-revision function of the seasonal adjustment model, the growth rate of the total retail sales of consumer goods since October 2013 was revised. The revised figures and figures for October 2014 are as follows:

 

The Month-on-Month Growth Rate

of Total Retail Sales of Consumer Goods

 

Months

Growth Rate (%)

 

 

2013-October

0.96

November

1.00

December

0.97

2014-January

0.84

February

0.64

March

1.08

April

0.81

May

1.11

June

0.91

July

0.87

August

0.89

September

0.86

October

0.98