Total Retail Sales of Consumer Goods in November 2021
National Bureau of Statistics of China2021-12-16 11:00




In November, the total retail sales of social consumer goods reached 4,104.3 billion yuan, a year-on-year increase of 3.9 percent; the growth rate was 9.0 percent higher than that in November 2019, and the average growth rate in the two years was 4.4 percent. Among them, the retail sales of consumer goods other than automobiles reached 3,726.6 billion yuan, an increase of 5.4 percent. Excluding price factors, the total retail sales of social consumer goods in November actually increased by 0.5 percent year-on-year. On a month on month basis, the total retail sales of social consumer goods increased by 0.22 percent in November.

                                                                    

From January to November, the total retail sales of social consumer goods reached 39,955.4 billion yuan, a year-on-year increase of 13.7 percent, an increase of 8.2 percent over January to November 2019. Among them, the retail sales of consumer goods other than automobiles reached 36,033.9 billion yuan, an increase of 14.0 percent.

 

                                                                                 

According to the location of business units, in November, the retail sales of urban consumer goods reached 3,533.7 billion yuan, a year-on-year increase of 3.7 percent; the retail sales of rural consumer goods reached 570.6 billion yuan, an increase of 4.8 percent. From January to November, the retail sales of urban consumer goods reached 34,631.6 billion yuan, a year-on-year increase of 13.8 percent; and the retail sales of rural consumer goods reached 5,323.9 billion yuan, an increase of 13.3 percent.

 

By consumption type, in November, the retail sales of goods reached 3,620 billion yuan, an increase of 4.8 percent year-on-year; catering revenue was 484.3 billion yuan, a year-on-year decrease of 2.7 percent. From January to November, the retail sales of commodities reached 35,750.1 billion yuan, a year-on-year increase of 12.8 percent; and catering revenue was 4,205.4 billion yuan, an increase of 21.6 percent.

 

 

From January to November, the national online retail sales reached 11,874.9 billion yuan, a year-on-year increase of 15.4 percent. Among them, the online retail sales of physical goods reached 9,805.6 billion yuan, an increase of 13.2 percent, accounting for 24.5 percent of the total retail sales of social consumer goods; Among the online retail sales of physical goods, food, clothing and consumer goods increased by 18.8, 11.1 and 13.1 percent respectively.

 

Total Retail Sales of Consumer Goods in November 2021

 

 

 

 

tem

November

Jan-Nov

Absolute Value

(100 million yuan)

Y/Y

(%)

Absolute Value

(100 million yuan)

Y/Y

(%)

 

 

 

 

 

Total Retail Sales of Consumer Goods

41043

3.9

399554

13.7

 Of Which: Retail Sales of the Enterprises (units) excluding automobiles

37266

5.4

360339

14.0

Of Which: Retail Sales of the Enterprises (units) above Designated Size

16031

4.2

147516

14.9

   Of Which: Online Retail Sales of Physical Goods

- 

- 

98056

13.2

Grouped by Different Areas

 

 

 

 

 City

35337

3.7

346316

13.8

 At and Below County Level

5706

4.8

53239

13.3

Grouped by Consumption Patterns

 

 

 

 

 Catering Services

4843

-2.7

42054

21.6

  Of which: Income of Catering Services of the Enterprises (units) above Designated Size

880

-0.3

9413

26.7

 Retail Sales of Goods

36200

4.8

357501

12.8

  Of which: Income of Retail Sales of Goods of the Enterprises (units) above Designated Size

15151

4.5

138103

14.2

   Of which: Grain, Oil, Foodstuff

1552

14.8

15098

10.7

Beverages,

261

15.5

2564

21.2

Tobacco and Liquor

432

13.3

4262

23.3

      Garments, Footwear, Hats, Knitwear

1484

-0.5

12363

14.9

      Cosmetics

571

8.2

3678

15.3

      Gold, Silver and Jewelry

270

5.7

2756

34.1

      Commodities

782

8.6

6647

13.9

      Household Appliances and AV Equipment

1105

6.6

8418

12.2

      Traditional Chinese and Western Medicines

545

9.3

5220

9.9

      Cultural and Office Appliances

496

18.1

3707

20.2

      Furniture

167

6.1

1494

16.9

      Communication Appliances

825

0.3

5793

16.3

      Petroleum and Related Products

1940

25.9

18843

21.7

      Automobile

3777

-9.0

39215

9.7

      Building and Decoration Materials

200

14.1

1753

22.2

 

 

 

 

 

Notes: 1. The growth rate in this table are all nominal growth rate without deducting the price factor. 

     2. For parts of data, the total is not equal to the total of sub-items due to round-off.

               

Annotations:

 

1. Explanatory Notes

 

Total Retail Sales of Consumer Goods: refers to the sales of physical commodity or the income of catering services sold or provided by enterprises (units) to individuals, social organizations for non-production and non-operation purposes.

 

Online Retail Sales: refers to the sales of goods and services got through public online trading platform (including self-built websites and third-party platform). Goods and services include physical goods and non-physical goods (such as virtual product, services). 

 

The total retail sales of consumer goods include online retail sales of physical goods, excludes online retail sales of non-physical goods.

 

2. Statistical Coverage

 

The corporate enterprises, industrial activity units or self-employed individuals which retail goods or provide catering services. Enterprises (units) above designated size refer to those wholesale enterprises (units) with an annual revenue from primary business of 20 million yuan and above, those retail enterprises (units) with an annual revenue from primary business of 5 million yuan and above, and those hotel and catering enterprises (units) with an annual revenue from primary business of 2 million yuan and above.

 

As the scope of wholesale and retail enterprises, accommodation and catering enterprises (units) above the designated size changes every year, the same period used to calculate the growth rate of retail sales per unit of consumer goods above the designated size is consistent with the statistical range of enterprises (units) in this period, and there is a caliber difference from the data released last year in order to ensure that the current year's data are comparable with the previous years. The main reasons are as follows: some enterprises (units) reach the designated size and are included in the scope of the investigation every year, at the same time, some enterprises (units) withdraw from the scope of the investigation because their scale is smaller than the designated size, and there are also the effects of newly opened enterprises, bankruptcy, note (revocation) enterprises (units).

 

3. Survey Methods

 

All enterprises (units) above designated size is surveyed, while the data of enterprises (units) below designated size are collected by sampling survey.

 

4. Month-on-Month Figure Revision

 

According to the auto-revision function of the seasonal adjustment model, the growth rate of the total retail sales of consumer goods since November 2020 was revised. The revised figures and figures are as follows:

  

The Month-on-Month Growth Rate

of Total Retail Sales of Consumer Goods

 

Months

Growth Rate (%)

 

 

2020-November

1.23

December

0.74

2021-January

-0.20

February

0.79

March

0.69

April

0.01

May

0.66

June

0.41

July

-0.25

August

0.33

September

0.29

October

0.40

November

0.22

 

 

 

5. Description of Average Growth Rate in Two Years

 

The two-year average growth rate refers to the growth rate calculated by geometric average method based on the corresponding number of the same period in 2019.

 

Annex
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